Spillover effects in seeded word-of-mouth marketing campaigns
Marketing expert Yakov Bart shares insights on the implications and impact of word-of-mouth campaigns on both the companies utilizing them and their competitors.
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Emerging Markets Beyond the BRICs
BRIC countries make up only about 40 percent of the GDP of all emerging markets worldwide: the core concept underlying the Center for Emerging Markets' sixth annual symposium.
A rising tide lifts emerging water innovations
The Symposium on Water Innovation in Massachusetts, co-sponsored by D'Amore-McKim and the Curry Student Center, brought together top industry, academic and government minds to better understand the state's multi-billion dollar water industry.
Conference: Emerging Markets Shape International Business
As more and more emerging markets defy proscriptive expectations, establishing successful multinational business in nontraditional ways, a growing group of researchers is starting to recognize the value of a new conversation.