How Wendy's ‘dynamic pricing' is both old news — and the future
Wendy's announced last month that it would introduce ‘dynamic pricing' in 2025, and outrage ensued. Assistant Professor John Lowery shares insight on how the move “makes sense.”
Wendy's announced last month that it would introduce ‘dynamic pricing' in 2025, and outrage ensued. Assistant Professor John Lowery shares insight on how the move “makes sense.”
After a federal judge blocked JetBlue's $3.8 billion merger with Spirit Airlines over competition concerns, could Spirit be toast as a result?
Inflation has fallen, but food prices remain high due to “a collision of factors,” according to D'Amore-Mckim school of business experts.
Northeastern University business experts say it's a big gamble, noting that many countries get involved in the global sports market for a variety of reasons — some of which have little to do with economic growth.
Associate Dean of Research at D'Amore-McKim School of Business, Koen Pauwels, takes the mic on the Customer First Thinking podcast.
“This is the first space in D'Amore-McKim that highlights Black graduates and professionals and provides a forum for Black students to grow, exchange ideas, network, and build camaraderie,” says Amari Hanberry, MBA'25.
As drug advertisements expand to ever-wider audiences, Northeastern experts debate whether such advertisements should be allowed.
Assistant Professor John Lowrey comprehensive view of the decision-making process guiding grocery stores' waste reduction strategies.
Shirley Wang, a second-year student, runs a marketing agency fully staffed with other Gen Zers and serving underrepresented entrepreneurs.
After finding her career path, Alexa LaRue offers fellow students experiential learning in sales and trading, and potentially be recruited by banks.