12 Strategies to Get Customers to Buy Your Product
Associate Professor Jay Mulki shares 12 powerful strategies that help boost sales.
News
How Leaders Can Look Beyond The Hype Around AI
Dunton Family Dean David De Cremer argues that leaders should not let AI take the reins of their business practices as they from a misunderstanding of AI's true capabilities.
Unlocking Your Ideal Career by Understanding Work Values
Professor Paula Caligiuri shares the three values that build the foundation of an ideal career.
Thriving in the AI Era: A 7-Step Playbook For CEOs
Distinguished Professor Nada Sanders' latest article on Chief Executive explores the unique challenges, opportunities, and pressing questions that business leaders face today.
Sheila Puffer became a top expert on post-Soviet Russia's free market. Her Northeastern career outlasted it
During her 36-year university tenure, the distinguished professor researched corporate strategy and leadership in the emerging capitalist business landscape. Thanks to Putin's regime, that's finished. She's not.
Business leaders should use human-centered approaches to AI adoption, Northeastern dean says
David De Cremer released his new book, “The AI-Savvy Leader: Nine Ways to Take Back Control and Make AI Work,” last month.
Why is Delta still canceling flights when other airlines quickly restored service?
While most major airlines have fully resumed operations following a massive IT outage last week that grounded flights around the globe, Delta Airlines is still in the thick of it, canceling an additional 415 flights Tuesday morning as it works to restore service.
Why is Delta still canceling flights when other airlines quickly restored service?
D'Amore-McKim Professor of International Business Ravi Sarathy suggests that Delta's strategy of canceling flights rather than delaying them may be contributing to the issue.
Evolving as a professional in the business of healthcare
“The main reason I chose D'Amore-McKim was the healthcare administration concentration, which was a perfect fit for my career goals. The flexibility and variety of elective courses allowed me to customize my studies to align with my goals, a feature that was lacking at the other schools I considered.” – Deanna Hart, Part-Time MBA'24
Job applicants perceive AI-powered hiring process as more fair when it is blind to race or gender, new study finds
A behavioral study by D'Amore-McKim Professor Yakov Bart shows that job candidates prefer the AI tools used in the hiring process that are “blind” to such characteristics as race, age or gender.