The marketing campaign for the movie Anchorman 2: The Legend Continues ranges from social media outreach to television appearances by character Ron Burgundy. The strategy is innovative, if not somewhat limited in its ability to be replicated, says Bruce Clark, an associate professor of marketing.
When Northeastern students fly to South Africa as part of the university's Dialogue of Civilizations program, they form consulting teams help small businesses thrive.
There could be many advantages to being a millennial when searching for a job in the current market.
A recent study by two Northeastern University researchers suggests that the pay differential between CEOs and regular workers does not negatively affect the bottom line.
Exciting new ventures, powerful advice for young innovators, and the down-low on Northeastern's range of resources for entrepreneurs were all on display last week during Global Entrepreneurship Week.
A score of Northeastern innovators and entrepreneurs showcased their ventures and innovative products at two major campus events during Global Entrepreneurship Week.
Northeastern is developing new ways for people to produce more sustainable large scale industrial systems by changing how we think about and study consumer industrial economies.
From advocating for budding startups to his work in the Northeastern Entrepreneurship Club, Cory Bolotsky has hit his stride in and out of the university's entrepreneurial ecosystem.
The Affordable Healthcare Act may stave off some of the overarching problems for the nation on healthcare, but Ravi Ramamurti and Vijay Govindarahan speak to the “the biggest challenge facing U.S. health care.”
The U.S. healthcare system is robust and technologically evolving. However, it is unstable due to the continued cost of doing business.