D'Amore-McKim School of Business associate professor and marketing group coordinator Bruce Clark, shares his insight on how celebrity scandals, such as the recent situation involving Olympian Ryan Lochte at the Rio de Janeiro games, can impact branding and company sponsorship.
A recent spike in the price of EpiPen, a treatment for severe allergic reactions, has caused controversy across the United States, with many now unable to afford the life-saving treatment. Three Northeastern faculty members weighed in on the change, including D'Amore-McKim School of Business professor Gary Young.
Professor Jeffery Born shares thoughts on the state of Bitcoin and what you should know before making an investment.
Assistant Professor of marketing for the D'Amore-McKim School of Business Yakov Bart recently discussed the changing face of ad-blocking software on social and digital media, a critical player in how users interact with advertisement experiences.
“For career changers and career progressors alike, the MBA marketing concentration gives a holistic understanding of business while providing the flexibility in honing in on specific marketing skills,” says Crystal Burey, MBA'17.
The Entrepreneurs Club is launching InNUvate this fall, a new program comprised of undergraduate students interested in developing a business or resource focused on improvements to campus life.
Ted Mariner, MBA'11, and his sister Madeleine Mariner, are co-owners of York River Traders, a small company that makes and sells nautical accessories nationwide, based in Holbrook Massachusetts.
Professor Timothy Hoff discusses why primary care providers could see an increase in group medical visits.
“I took a social entrepreneurship course, and I can tell you with 100% certainty that was a life-changing class for me. It truly shaped the way that I view the world, guiding how I look at businesses and understanding where opportunities are in underserved markets,” says Marty Chang, MBA'16.
“They don't want to just teach you theory or concepts. They want you to have something to take with you and start using immediately,” says Meaghan Campbell, MBA'15.