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Researchers recently discovered that the overly agreeable behavior of chatbots depends on what role the AI plays in a conversation. The more personal a relationship, the more they will tell you what you want to hear.
Artificial intelligence took center stage in commercials during the Super Bowl, showcasing both the opportunities and concerns surrounding the technology's growing role in marketing. Professor Koen Pauwels says brands that highlighted AI's human benefits resonated most with audiences, while those leaning into futuristic or unsettling portrayals risked creating skepticism.
Leaders today are expected to understand data, work alongside intelligent systems, and guide organizations through constant change. D'Amore-McKim designed its new AI MBA to meet that reality head-on, combining rigorous quantitative study with leadership development grounded in Northeastern's long-standing commitment to experiential learning.
When students from Northeastern's Oakland campus teamed up with NVIDIA engineers, they got a front-row look at how cutting-edge AI is reshaping industry. Through hands-on workshops, lab tours, and real-world problem-solving sessions, students explored everything from accelerated computing to responsible AI design.
Many AI projects fail because leaders treat adoption as a tech purchase instead of a behavioral change problem.
Northeastern students turned compassion into action with CatBot, an AI-powered chatbot helping place Boston's senior and special-needs cats in loving homes. CatBot answers questions, dispels misconceptions, and guides potential adopters, fostering stronger community engagement while freeing volunteers to focus on care.
At D'Amore-McKim, students are proving AI can be a bridge, not a barrier. Through the Prison Project at Suffolk County House of Correction, they guide incarcerated individuals in using generative AI to build resumes, practice interviews, and even draft business plans—skills that boost confidence and future job prospects.
In D'Amore-McKim's Advanced Research Practicum students from across Northeastern collaborate on high-impact projects using AI and data analytics. Led by Kwong Chan, the practicum connects students with real-world partners and challenges, preparing them to deliver solutions that matter.
