12 Strategies to Get Customers to Buy Your Product
Associate Professor Jay Mulki shares 12 powerful strategies that help boost sales.
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D'Amore-McKim grad goes from schooling to working full time at web development startup he created
Cory Gill graduated from D'Amore-Mckim in May with two co-ops under his belt and is now working on building his own company.
Seaweed is packed with omega-3 fatty acids. So these two students launched a business adding it to chocolate nutrition bars
James Sibley and Sebastian Sanchez worked together, combining their business and agriculture skills to craft Phytabar, a chocolate seaweed bar loaded with omega-3s.
Tesla fires team expanding Supercharger network. Expert explains why it was a good move for Elon Musk — and consumers
Tesla recently fired members of the team responsible for expanding its Supercharger network. A Northeastern business expert says it may be a good thing.
The FTC banned non-compete agreements. What does that mean for workers, the economy and your paycheck?
The FTC rule would eliminate a common part of employee contracts for millions in the U.S., one that limits innovation, mobility and wages, experts say.
Northeastern student starts marketing agency to engage communities of color from the Gen Z perspective
Shirley Wang, a second-year student, runs a marketing agency fully staffed with other Gen Zers and serving underrepresented entrepreneurs.
Northeastern student celebrates his last final by winning an Emmy
Just one day after his last final, Mitchell Rusitzky strolled down the red carpet in Los Angeles, clinching an Emmy with his talented team at Baobab Studios.
Northeastern grad helps soap company go from small business to being featured in Whole Foods
Tori Farley and Joy Benzing have built Center Street Soap Co. into a brand that is carried in seven Whole Foods Market stores in Connecticut, Rhode Island and New York City.
Impact makers: Jasper Lau wants to inspire others to give back—and never give up
Still in his 20s, Jasper Lau, DMSB'19, is making headlines at the helm of innovative venture capital firm Era, but he credits his parents' struggle, lots of hard work, and D'Amore-McKim School of Business at Northeastern for his success.
From AI intimidation to innovation
A new award-winning class from D'Amore-McKim Professor Loredana Padurean is turning heads and changing minds.