Related news and updates
Alessandri named new Associate Dean of Undergraduate Programs
D'Amore-McKim School of Business veteran Todd Alessandri has been named the school's new Associate Dean of Undergraduate Programs, effective Aug. 1, 2022. He's leading D'Amore-McKim's undergraduate curricular initiatives and the teams that support students through academic advising, student services, and cooperative education.
COVID-19 has changed the way we work, permanently
Accommodating remote work trends post-COVID will be a learning curve for workplaces, say Northeastern researchers.
It's cuddles—not controversy—for many Super Bowl advertisers this year
Super Bowl LV advertisers adopt nostalgic messaging after a year of chaos.
She's teaching future leaders how to stop climate change
People who want to help mitigate the effects of climate change need to focus on the problems they can solve in their lives and communities, says Rae André, a professor emeritus of leadership and sustainability at Northeastern. She recently received a lifetime achievement award from an international experiential learning society.
Denial of service: The debate between religious freedom and marketplace inclusion
Assistant Professor Daniele Mathras examines policy implications for conflict that can arise between businesses and customers of differing religious ideologies.
Customer engagement in a big data world
Assistant Professor Yakov Bart explains the advantages that companies can receive if they invest in improving customer engagement.
Understanding the effects of religion on consumer behavior
Assistant Professor Daniele Mathras discusses four key dimensions that affect consumer psychology and behavior in relation to their religious affiliation.
Remote work: Bridging the gap
Executive Professor of Management Barbara Larson shares ways to improve remote working conditions.
Spillover effects in seeded word-of-mouth marketing campaigns
Marketing expert Yakov Bart shares insights on the implications and impact of word-of-mouth campaigns on both the companies utilizing them and their competitors.