Yakov Bart

Yakov Bart is a Professor of Marketing and Thomas E. Moore Faculty Fellow at Northeastern University. His research examining marketing implications of new digital technologies and business models has been funded by NSF, Amazon, Google, MSI, WPP, and published in leading marketing and management journals. Yakov holds a PhD and an MS in Business Administration from the University of California at Berkeley, an SM in Operations Research from MIT, and a Diploma in Mathematics from Moscow State University. Prior to joining Northeastern University, he was a faculty member at INSEAD and a visiting faculty at the Wharton School.