Victoria’s Secret personified sexualized femininity in the 1990s and 2000s, but the company is undergoing a massive rebranding in an effort to become more inclusive.
Associate Professor of Marketing Yakov Bart explains why we rewatch shows when we experience times of extreme anxiety.
What should the average investor do in the volatile market caused by COVID-19? (Spoiler: Wait it out.)
Yakov Bart, associate professor of marketing, advises on how to get through the tumultuous week in the stock market caused by the COVID-19 pandemic: Stay calm and keep a diverse portfolio. AP Photo/Richard Drew, File
Yakov Bart, whose research focuses on online and mobile advertising effectiveness, explains the likely marketing strategy behind Peloton’s “Grace in Boston” ad.
The DATA Initiative held the Inaugural DATA Forum earlier this month at Northeastern University, which included a Data Visualization Challenge focused on biking in Boston.
A new study co-authored by Yakov Bart, an associate professor of marketing at Northeastern, finds that first-time investors are failing to diversify their assets, and thus putting themselves at greater financial risk. These investors may be better off, he says, picking stocks at random instead.
Yakov Bart examines how a movie that was so widely panned by critics could be such a phenomenal success.
This past summer, a group of 16 interdisciplinary Northeastern University students visited Russia for one month, including eight D’Amore-McKim school of Business students. The group took two classes while traveling abroad in addition to experiencing the business, history, and culture of Russia.
Yakov Bart, assistant professor of marketing at the D’Amore-McKim School of Business was recently named to the Poets&Quants for Undergraduates Top 40 undergraduate business professors list. Bart’s placement on the list highlights his commitment to bringing real-world experience and relevance into the classroom.
D’Amore-McKim School of Business Assistant Professor of Marketing Yakov Bart examines the growth of food trends on social media, commenting on their recent popularity and “cool factor” with social media users. In the age of the “Unicorn Frappuccino,” what’s next?