In this interactive information session, Recruiter Manager, Jelena Pejic, will be joined by Associate Professor of Marketing and Founding Co-Director of Digital, Analytics, Technology and Automation (DATA) Initiative, Yakov Bart. Participants in this chat will discover how our Graduate Certificate in Marketing Analytics can enrich your skillset now, and set you up for a masters degree in the future, including a Master's in Business Analytics from D'Amore-McKim. Ask any questions you may have related to the program, including class experience and details about the four or five course curriculum.

Commonly asked questions:

  • The application process – Find out what our admissions team looks for to make your application standout
  • Funding your education – Northeastern has a variety of scholarships and financial aid options
  • Student experience – Learn more about why other students have chosen a graduate certificate from D'Amore-McKim and how it is helping them further their career goals

As a thank you for participating in this event, attendees will receive an application fee waiver code valued at $100.


Yakov Bart, an associate professor of marketing. Photo by Matthew Modoono/Northeastern University

Yakov Bart is Associate Professor of Marketing and Joseph G. Riesman Research Professor at D'Amore-McKim School of Business at Northeastern University. He is the Founding Co-Director of the Digital, Analytics, Technology and Automation (DATA) Initiative and Faculty Affiliate at interdisciplinary Global Resilience Institute and SHARE Research Team at Northeastern University. Yakov holds a PhD and an M.S. in Business Administration from the University of California at Berkeley, an S.M. in Operations Research from MIT, and a Diploma in Mathematics from Moscow State University. Prior to joining Northeastern University, he was a marketing professor at INSEAD and visiting faculty at the Wharton School at the University of Pennsylvania.

Jelena Pejic

Jelena Pejic is an international higher education professional who is motivated to meaningfully influence students at a pivotal time in their lives. She has 10 years of experience recruiting and advising graduate applicants and students. Jelena currently manages the graduate certificate portfolio of programs at D'Amore-McKim School of Business. She holds a Bachelor of Arts in Psychology from Boston University and is currently pursuing a graduate program in global studies at Northeastern University. She grew up in former Yugoslavia and relocated to the United States in 1997.