“Human motivations haven't changed, but how we engage with content has,” says Bulchandani. “Today, consumers have the control, and our challenge is to create content that captures attention amid overwhelming information.”
“The AI Strategic Hub allows students to work closely with business professors on practice-focused research projects using data analytics and machine learning. This collaboration has provided invaluable connections and insights, significantly shaping my journey in AI by demonstrating how to use AI tools to streamline research tasks.” – Atharva Rotkar, MSBA'24
In front of a packed room at Northeastern University's London campus, Dean David De Cremer shared learnings from his most recently published book.
“The impactful work I'm doing with Hatua Network is the first experience connecting me to the American corporate world. It has provided me with a significant professional boost and motivation, enhancing my skills and confidence.” – Rashmi Pahari, MS in Business Analytics'24
“I was looking for a chance to connect with a diverse, global community that encourages meaningful debates and collaboration across cultures, and I found that at Northeastern. What sets the MBA at D'Amore-McKim apart is the flexibility to tailor the curriculum to my interests.” – Yasmine Bouchrara, MBA'25
Second year MBA student, Erdi Pratama, is tackling agricultural waste in Indonesia through biochar—an innovative, carbon-rich material that improves soil health and reduces environmental harm.
D'Amore-McKim Distinguished Professor Ravi Ramamurti weighs in on Saudi Arabia's massive investments in sports, emphasizing the strategic branding behind events like the “Six Kings Slam.”
From the vibrant streets of Brazil to the bustling campuses of Northeastern, Brenda Belgamo's journey is a testament to the power of a global education.
D'Amore-McKim Associate Dean of Research, Koen Pauwels, share expert opinion on the decline in social media spending.
“Not only are the students applying their skills and expertise to actual challenges, but they're also contributing to a mission-driven organization. Their support enhances our organization's capacity, strengthening the Hatua Network's ability to achieve its goals and broaden its reach.” – Vivian Osano, Data and Learning Coordinator