Undergraduate Minor

Marketing Analytics

Gain experience using data-driven technologies that help you harness, process, and analyze information to solve modern challenges.

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analytics minor

Program Details

  • Commitment

    16 credit hours

  • Locations

    Boston

  • Eligible students

    Non-business majors

  • options

    Yes

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This program is ideal for

Students with a background in statistics, data science, and marketing

Students with an interest in technology, marketing trends, and strategic decision making

Students looking for jobs like marketing analyst or digital marketing strategist

Application dates

declare this minor
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Rolling

Declare as early as possible; no later than the end of your junior year.

Why minor in Marketing Analytics?

  • Build in-demand skills: Through courses in quantitative analysis, consumer data insights, and marketing analytics, you'll learn to use data to make informed decisions.
  • Gain real-world experience: Opportunities like the DATA Initiative will give you the chance to explore complex challenges in marketing and business.
  • Stay current on the latest industry trends: Courses are focused on the latest processing and analytics tools—including machine learning, natural language processing, and AI algorithms.
  • Thrive in data-driven careers: The integrated curriculum will prepare you to succeed in a range of career opportunities as soon as you graduate.

Program options

Marketing analytics comprises the data-driven methods, techniques, and technologies that enable marketers to evaluate the success of their marketing initiatives and campaigns. This minor, aimed at non–D'Amore-McKim students offers the opportunity to learn the cutting-edge skills necessary to harness, process, and analyze data to address modern marketing challenges. It combines programming, quantitative analysis, data-driven consumer insights and predictive modeling into an integrated curriculum that is designed to prepare students for successful careers in marketing analytics and other data-driven business specializations.

Find the full set of requirements in Northeastern University's Academic Catalog. Be sure to consult the appropriate catalog for your graduating class, and check in regularly with your academic advisor to ensure your coursework is on track.

Related clubs & opportunities

DATA Analytics Research Lab

Work with expert faculty as you use real data to solve challenges for partner organizations.
Learn more about the Analytics Research Lab

Declare this minor

Interested in declaring this minor? Here are your next steps and must knows.

  • Consult your academic advisor to learn how this minor impacts your plan of study
  • Log into MyNortheastern and complete the Business Minor Petition
  • You'll receive a confirmation email and your student record will be updated within a few weeks of declaring your minor.
  • To declare a minor, you need to be a full-time undergraduate student with a minimum 2.0 GPA 
  • To graduate with a minor, you must attain a 2.0 GPA in courses taken for the minor
  • No classes for the minor can be taken as pass/fail