Brand Management
Build the creative, strategic, and interpersonal skills you need to successfully launch, grow, and manage a brand.
Program Details
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Commitment
16 credit hours
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Locations
Boston
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Eligible students
Non-business majors
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options
Yes
This program is ideal for
Students with a background in marketing, communication, and customer experience
Students with an interest in engineering or creative majors like design or music
Students looking for jobs like brand manager or product manager
Application dates
Why minor in Brand Management?
- Build in-demand skills: You'll build skills in strategic thinking, customer experience, communication, creativity, and analytics—sought after skills in any industry.
- Specialize your minor: Choose from a variety of focused elective courses to specialize your path based on your goals.
- Gain a competitive edge: Professionals with brand management experience are innovative, organized multitaskers who often serve as the liaison between multiple teams in an organization.
- Succeed in a dynamic field: Every day is different in the exciting life of a brand manager—from researching opportunities to analyzing market trends to creating budgets to managing cross-platform communication strategies and more.
Program options
This minor offers the opportunity to learn skills across coursework in marketing, consumer behavior, advertising, new product development, marketing analytics, project management, demand planning and forecasting, and product innovation. As such, the required courses, paired with a flexible, yet focused list of electives, support students in the aspects of brand management that are most relevant for their future career prospects.
Required courses cover the fundamentals of both management and strategy consulting, as well as a framework of consulting activities that can be applied to many types of consulting and consultative roles.
Electives explore key aspects of brand strategy, consumer insights, marketing innovation, and more.
Related clubs & opportunities
Entrepreneurs Club
IDEA
Northeastern University Marketing Association (NUMA)
Declare this minor
Interested in declaring this minor? Here are your next steps and must knows.
- Consult your academic advisor to learn how this minor impacts your plan of study
- Log into MyNortheastern and complete the Business Minor Petition
- You'll receive a confirmation email and your student record will be updated within a few weeks of declaring your minor.
- To declare a minor, you need to be a full-time undergraduate student with a minimum 2.0 GPA
- To graduate with a minor, you must attain a 2.0 GPA in courses taken for the minor
- No classes for the minor can be taken as pass/fail