BS Concentration Product Management
Turn technology and customer insight into business innovation with the skills to shape products, lead teams, and drive growth in a digital economy.
Program Details
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Commitment
16 credit hours
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Locations
Additional informationOakland*
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Applicable majors
CS/Business Administration only
This program is ideal for
Students interested in careers as product and innovation leaders in technology-driven organizations
Future product leaders who want to work at the nexus of technology, customer needs, and strategy
Students looking to develop competencies in cross-functional leadership and go-to-market execution
APPLICATION DEADLINES

Why study product management?
- Bridge technology and business: Develop the technical literacy and business acumen to connect customer needs, data, and technology with product strategy and business goals.
- Learn by doing: Work through real-world product challenges, from customer discovery and MVP design to experimentation, roadmapping, and go-to-market execution.
- Gain a Silicon Valley perspective: Complete required coursework in Oakland and engage with the Bay Area's technology and innovation ecosystem through experiential projects, practitioners, and professional opportunities.
- Build skills employers value: Learn to use data, user research, AI/ML, and experimentation to make product decisions, while developing the cross-functional leadership skills needed to bring ideas from concept to launch.
Locations

Experiential opportunities
Experiential learning is central to every D'Amore-McKim student's education, providing you with the opportunity to apply classroom learning and gain transformative experiences in a real-world professional context. To fulfill your business experiential learning requirements, you can pursue co-op or other approved options—such as vetted internships (including summer analyst roles), part-time co-ops, and Professional Practicum programs in London or Oakland. In addition, D'Amore-McKim offers students additional layered opportunities such as real-world project-based classes, involvement in academic research projects, student leadership and mentorship programs, and participation in Northeastern's innovation ecosystem.
The Product Management concentration places students in the Bay Area tech product management hub for project-based courses, co-ops, and practitioner mentorship. The career outlook is strong, with product managers earning between $95k–$120k for entry level roles. (Glassdoor, 2024; U.S. Bureau of Labor Statistics, 2022).
Co-op roles are competitive and employer-selected. Students participate first-hand in the job search process with the support of a co-op advisor, which helps prepare them for their full-time job search upon graduation. While placement is not guaranteed, nearly all students earn and complete at least one co-op before they graduate.
You may be interested in these additional experiential opportunities
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Non Credit
Entrepreneurs Club
Inspiring and empowering student innovators, leaders, and founders.
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NON Credit
Generate
Get involved with Northeastern's student-led product development studio.
Dive Deeper
Concentration requirements
Find the required courses and optional electives for the Product Management concentration in our academic catalog.
Faculty & learning
Our world-class faculty offer years of experience, forward-thinking leadership, global perspectives, and a commitment to preparing students for success in a rapidly changing business world.
Student resources
Get the resources, tools, information and support you need to be your very best at the D'Amore-McKim School of Business.
Research opportunities
Research—from laboratory work to big data analysis to archival research to collaborative projects—is a key part of experiential learning at Northeastern.
Admissions questions
Northeastern's admissions team are organized by student location. Please feel free to email [email protected] with any questions.