Matt earned his PhD in social psychology from Ohio State University and was a postdoctoral scholar at the Kellogg School of Management at Northwestern University. He created the Lexical Suite – a computational tool that captures attitudes via natural text – to measure and better understand attitude emotionality and confidence (certainty) using real-world big data ( He is the winner of the Attitudes and Social Influence Early Career Award from the Society for Personality and Social Psychology. His research has been funded by the National Science Foundation and published in top academic outlets such as the Proceedings of the National Academy of Sciences, Nature Human Behaviour, Journal of Consumer Research, Journal of Marketing Research, and Psychological Science.


  • BA Psychology, St. Olaf College
  • BA History, St. Olaf College
  • MA Social Psychology, Ohio State University
  • PhD Social Psychology (Minor: Quantitative Methods), Ohio State University

Awards & Recognition

  • Attitudes and Social Influence Early Career Award, Society for Personality and Social Psychology
  • Fellow, Society of Experimental Social Psychology (SESP)
  • Graduate Fellowship, National Science Foundation (NSF) ($120,000)