Marc H. Meyer is the Robert J. Shillman Professor of Entrepreneurship and the Matthews Distinguished Professor at Northeastern University. In 2006, Meyer started Northeastern's Entrepreneurship and Innovation Group in the D'Amore-McKim College of Business. Northeastern has been ranked as a top entrepreneurship program (#4 in the United States when Meyer was last Group Coordinator). Meyer is a founder and served as the Managing Director the Center for Entrepreneurship Education, responsible for interdisciplinary entrepreneurship education. Over the past 10 years, the Center's incubator, IDEA, has helped launch about 100 companies that have raised more than $750M in venture capital. Northeastern was recently named the leading Entrepreneurial University by the Deshpande Foundation for 2018 and is the 2020 winner of the Outstanding Contributions to Venture Creation Award by the Global Consortium of Entrepreneurship Centers. He also leads the NSF I-Corps Site program at Northeastern, helping engineers and scientists commercialize lab technologies as new ventures. He is the Faculty Director of the new Masters in Management in Digital Healthcare Transformation being developed in partnership with the Mayo Clinic and its School of Medicine.

Selected Publications

  • Meyer, M.H. and Lee, C. (2022), Innovation for Entrepreneurs, Edward Elgar Publishing, London.
  • Meyer, M.H. and Lee, C., (2020). Personal Discovery through Entrepreneurship. The Institute for Enterprise Growth, Cambridge, MA.
  • Meyer, M.H. and Cassis, J. (2020). “Implementing Product Platforms in the Global Enterprise: Lessons from an LED Industry Leader.” Business Horizons. (63,4). July-August, 421-434.
  • Meyer, M.H., Crane, F.G., and Lee, C., (2016). “Connecting Ethnography to the Business of Innovation.” Business Horizons. 59(6), November. 699-711.
  • Meyer, M.H. and Crane, F.G., (2011). Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures, Thousand Oaks, CA: Sage Publications.
  • Meyer, M.H., (2007). The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications, Oxford University Press.
  • Meyer, M.H., Anzani, M., and Walsh, G., (2005). ” Innovation and Enterprise Growth: How IBM Develops Next Generation Product Lines,” Research Technology Management, July-August, pp. 34-44.
  • Meyer, M.H. and R. Seliger, (1998). “Product Platforms in Software Development,” Sloan Management Review, 40:1, pp. 61-74.
  • Meyer, M.H. and A. Lehnerd, (1997). The Power of Product Platforms, The Free Press, New York, N.Y.
  • Meyer, M.H., P. Tertzakian and J. Utterback, (1997). “Metrics for Managing Product Development within a Product Family Context”, Management Science, 43:1, pp. 88-111.

Selected Presentations

  • Marion, Tucker (Presenter & Author), Meyer, Marc (Author Only), IPDMC, “Organizing For Architecture Persistency In New Product Development”, EIASM, Paris, France. (June 23, 2013).
  • Adomdza, Gordon, Meyer, Marc, Marion, Tucker, 19th International Product Development Management Conference, “Innovation through Constraints: A Framework for Using Roadblocks to Foster Creativity”, The Product Development and Management Association (PDMA), University Of Manchester, U.K. (June 18, 2012).
  • Meyer, Marc, Cloud Computing, “Cloud Computing as a Solution, and not just a Disruptive Technology”, SAP, Cambridge Lab, Cambridge, MA. (December 11, 2011).
  • Meyer, Marc, Center for Advancing Entrepreneurship, “Entrepreneurship”, Western New England University, Springfield, MA. (November 17, 2011).
  • Meyer, Marc, Huntington Society, “Entrepreneurship @ NU”, Northeastern University, Boston. (October 13, 2011).


  • Bachelors of Arts, Government and Economics, Harvard University
  • Masters of Science in Management, M.I.T.
  • Ph.D. in the Management of Technology, M.I.T.

Research & Teaching Interests

Meyer is widely published in the field of product, service, and business model innovation and has worked with industry leaders in computing, industrial products, and consumer products around the world. He has also taken a leadership role in developing new methods for teaching entrepreneurship and has helped numerous students start their own ventures. Meyer is the founder of D'Amore-McKim School of Business' Entrepreneurship and Innovation Group and Co-Director of the Center for Entrepreneurship Education, which combined education, incubation, and launch into a single, experiential learning system for undergraduate and graduate students from across the University, as well as alumni.

Industry & Academic Experience

Meyer was co-founder of VenturCom (which became Ardence and was acquired by Citrix), a leader in real-time process control and automation software. He has also been part of the startup teams for Phase2 Sotware Corporation (a distributed database applications developer), and Intervista Software (a 3D worlds developer acquired by Platinum Software), and Sentillion (single sign-on for health care, acquired by Microsoft). He has consulted in a number of industries in the area of new product strategy and platform management with companies that include IBM, Hewlett Packard, McKesson, P&G, Mars Incorporated, and BAE Systems.

Services to the Profession

Meyer is a member of the editorial board for the International Journal of Mass Customization, the Journal of Product Innovation Management, and Associate Editor of the Journal of the Academy of Business Education.

Awards & Recognition

  • Academy of Management, Practice Impact Award, 2019: an international, all-discipline award recognize and to celebrate an outstanding scholar for lifetime contribution to research and theory that has had significant impact on managers, organizations, governments, and/or society as a whole.
  • The Deshpande Foundation. Entrepreneurial University (Global Award, 2018), and Excellence in Student Engagement in Entrepreneurship Award, 2015, for the Center for Entrepreneurship Education and its affiliates.
  • Principal Investigator, NSF I-Corps Site Award, 2017, 5 years, at Northeastern University, $466,000.
  • Graduate Teaching Award, D'Amore-McKim School of Business, 2017.
  • Industrial Research Institute, Maurice Holland Award Winner, 2002. The Maurice Holland Award, in recognition of the best paper published in Research Technology Management and is awarded by R&D Executives representing Fortune 1000 corporations.