Marc H. Meyer is the Robert J. Shillman Professor of Entrepreneurship and the Matthews Distinguished Professor at Northeastern University. In 2006, Meyer started Northeastern’s Entrepreneurship and Innovation Group in the D’Amore-McKim College of Business. Northeastern has been ranked as a leading entrepreneurship program. Meyer also leads the Center for Entrepreneurship Education, which is the home for an on-campus incubator, a mentor network, and platformed programs to academic partners within and external to Northeastern. Over the past five years, the Center's incubator, IDEA, has helped launch more than 70 companies that have raised in excess of $200M in venture capital. Meyer also leads the NSF I-Corps Site program as part of Northeastern’s “deep tech” venture track, which helps engineers and scientists commercialize lab technologies in the form of new ventures. In 2018, Northeastern was named the leading Entrepreneurial University by the Deshpande Foundation.

While a PhD student in his mid-20s, Meyer left MIT for five years to help build his first software company, VenturCom (Ardence), which became a leader in real-time embedded operating systems. He has also been part of the start-up teams of five other software ventures and a Board member of others. Four of these ventures have achieved exits. As an innovation consultant, he has led next-generation product and platform initiatives for companies in the consumer, industrial, healthcare, and financial sectors. These include IBM, Hewlett Packard, EMC, BAE Systems and Philips in technology sectors, and P&G, Pinnacle, Keurig, Mars, and Marmon in consumer products & services.

Selected Publications

  • Meyer, M.H. and Lee, C. (2020). Personal Discovery Through Entrepreneurship. The Institute for Enterprise Growth.  A workbook being deployed to freshmen students in India (The Ghandi Institute of Technology and Management, and others.)
  • Meyer, M. H., Lee, C., Kelley, D., & Collier, G. (2020). An Assessment and Planning Methodology for University-Based: Entrepreneurship Ecosystems. The Journal of Entrepreneurship29(2), 259-292.
  • Meyer, M. H., Cassis, J., Osiyevskyy, O., & Libaers, D. (2020). Implementing product platforms in the global enterprise: Lessons from an LED industry leader. Business Horizons.
  • Meyer, M.H. and Crane, F., (2013).  New Venture Creation: An Innovator’s Guide to Entrepreneurship.  Thousand Oaks, CA:  Sage Publications.
  • Meyer, M.H., (2007). The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications, Oxford University Press.
  • Meyer, M.H. and A. Lehnerd, (1997). The Power of Product Platforms, The Free Press, New York, N.Y.

Selected Presentations

  • Marion, Tucker (Presenter & Author), Meyer, Marc (Author Only), IPDMC, “Organizing For Architecture Persistency In New Product Development”, EIASM, Paris, France. (June 23, 2013).
  • Adomdza, Gordon, Meyer, Marc, Marion, Tucker, 19th International Product Development Management Conference, “Innovation through Constraints: A Framework for Using Roadblocks to Foster Creativity”, The Product Development and Management Association (PDMA), University Of Manchester, U.K. (June 18, 2012).
  • Meyer, Marc, Cloud Computing, “Cloud Computing as a Solution, and not just a Disruptive Technology”, SAP, Cambridge Lab, Cambridge, MA. (December 11, 2011).
  • Meyer, Marc, Center for Advancing Entrepreneurship, “Entrepreneurship”, Western New England University, Springfield, MA. (November 17, 2011).
  • Meyer, Marc, Huntington Society, “Entrepreneurship @ NU”, Northeastern University, Boston. (October 13, 2011).


  • Ph.D. Management, Massachusetts Institute of Technology, 1986. Dissertation: “New Product Strategy in the Technology Based Firm: Technology Strategy, Market Applications, and Performance,” thesis director Edward B. Roberts. Portions published in Management Science and Sloan Management Review.
  • MSc. Management, Massachusetts Institute of Technology, 1981, Concentration in Management Information Systems. Thesis title: “Innovation in Large Organizations: A Study of the Diffusion of Decision Support Technology.”
  • BA, Harvard University,1978, Joint Concentration in Government and Economics, editor of the Harvard Crimson, honors thesis on work redesign and technology in office applications. Advanced Standing three-year program.

Research & Teaching Interests

Meyer is widely published in the field of product, service, and business model innovation and has worked with industry leaders in computing, industrial products, and consumer products around the world. He has also taken a leadership role in developing new methods for teaching entrepreneurship and has helped numerous students start their own ventures. Meyer is the founder of D’Amore-McKim School of Business’ Entrepreneurship and Innovation Group and Co-Director of the Center for Entrepreneurship Education, which combined education, incubation, and launch into a single, experiential learning system for undergraduate and graduate students from across the University, as well as alumni.

Industry & Academic Experience

Meyer was co-founder of VenturCom (which became Ardence and was acquired by Citrix), a leader in real-time process control and automation software. He has also been part of the startup teams for Phase2 Sotware Corporation (a distributed database applications developer), and Intervista Software (a 3D worlds developer acquired by Platinum Software), and Sentillion (single sign-on for health care, acquired by Microsoft). He has consulted in a number of industries in the area of new product strategy and platform management with companies that include IBM, Hewlett Packard, McKesson, P&G, Mars Incorporated, and BAE Systems.

Services to the Profession

Meyer is a member of the editorial board for the International Journal of Mass Customization, the Journal of Product Innovation Management, and Associate Editor of the Journal of the Academy of Business Education.

Awards & Recognition

  • “Practice Impact” Award from the Academy of Management for lifetime achievement in research and theory that has had the most significant impact on the practice of management in industry, governments, and/or society, 2019
  • Principal Investigator, NSF I-Corps Site Award, 5 years, at Northeastern University, $466,000, 2017
  • Maurice Holland by the Industrial Research Institute for his research on managing product platforms, 1997.