Selected Publications

  • Meyer, M.H. and Crane, F. (2015). Venturing: Innovation and Business Planning for Entrepreneurs. The Institute for Enterprise Growth. Boston, MA. (A graduate level methods-based textbook).
  • Meyer, M.H., (2007). The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications, Oxford University Press.
  • Meyer, M.H. and A. Lehnerd, (1997). The Power of Product Platforms, The Free Press, New York, N.Y.
  • Meyer, M.H., P. Tertzakian and J. Utterback, (1997). “Metrics for Managing Product Development within a Product Family Context”, Management Science, 43:1, pp. 88-111.
  • Meyer, M.H. and M. Zack, (1996). “The Design and Development of Information Products,” Sloan Management Review, 37:3, pp. 43-59.

Selected Presentations

  • Marion, Tucker (Presenter & Author), Meyer, Marc (Author Only), IPDMC, “Organizing For Architecture Persistency In New Product Development”, EIASM, Paris, France. (June 23, 2013).
  • Adomdza, Gordon, Meyer, Marc, Marion, Tucker, 19th International Product Development Management Conference, “Innovation through Constraints: A Framework for Using Roadblocks to Foster Creativity”, The Product Development and Management Association (PDMA), University Of Manchester, U.K. (June 18, 2012).
  • Meyer, Marc, Cloud Computing, “Cloud Computing as a Solution, and not just a Disruptive Technology”, SAP, Cambridge Lab, Cambridge, MA. (December 11, 2011).
  • Meyer, Marc, Center for Advancing Entrepreneurship, “Entrepreneurship”, Western New England University, Springfield, MA. (November 17, 2011).
  • Meyer, Marc, Huntington Society, “Entrepreneurship @ NU”, Northeastern University, Boston. (October 13, 2011).


  • PhD in Technology Management, Massachusetts Institute of Technology
  • MS, Sloan School, Massachusetts Institute of Technology
  • BA in Government and Economics, Harvard College

Research & Teaching Interests

Professor Meyer is widely published in the field of product, service, and business model innovation and has worked with industry leaders in computing, industrial products, and consumer products around the world. He has also taken a leadership role in developing new methods for teaching entrepreneurship and has helped numerous students start their own ventures. Dr. Meyer is the founder of D’Amore-McKim School of Business’ Entrepreneurship and Innovation Group and Co-Director of the Center for Entrepreneurship Education, which combined education, incubation, and launch into a single, experiential learning system for undergraduate and graduate students from across the University, as well as alumni.

Industry & Academic Experience

Professor Meyer was co-founder of VenturCom (which became Ardence and was acquired by Citrix), a leader in real-time process control and automation software. He has also been part of the startup teams for Phase2 Sotware Corporation (a distributed database applications developer), and Intervista Software (a 3D worlds developer acquired by Platinum Software), and Sentillion (single sign-on for health care, acquired by Microsoft). He has consulted in a number of industries in the area of new product strategy and platform management with companies that include IBM, Hewlett Packard, McKesson, P&G, Mars Incorporated, and BAE Systems.

Services to the Profession

Professor Meyer is a member of the editorial board for the International Journal of Mass Customization, the Journal of Product Innovation Management, and Associate Editor of the Journal of the Academy of Business Education.

Awards & Recognition

  • Distinguished Visiting Professor, Nyenrode Business University, 2012-2013, The Netherlands; Visiting Professor, Delft Technical University, 2012-; Visiting Distinguished Scientist, Engineering Systems, Division, MIT, 2007-11.
  • Matthews Distinguished University Professor of Business (2005-).
  • Industrial Research Institute, Maurice Holland Award Winner, 2002, award for applied research by R&D Executives representing Fortune 1000 corporations.