• DBA Business Policy (supervised by Professor Michael E. Porter), Harvard Business School
  • MBA, Cranfield School of Management (year 1) and Harvard Business School (year 2) strategy and finance with distinction
  • MA Economics and Law, Cambridge University
  • BA Economics and Law, Cambridge University

Selected Publications

  • Mark Greeven and George S. Yip, “Six paths to Chinese company innovation,” Asia Pacific Journal of Management, online June 2019 as, forthcoming 2020.
  • Mark Greeven, George S. Yip and Wei Wei, Pioneers, Hidden Champions, Change Makers and Underdogs: Lessons From China’s Innovators. Cambridge, MA: The MIT Press, 2019.
  • Mark Greeven, George S. Yip and Wei Wei, “Understanding China’s Next Wave of Innovation,“ MIT Sloan Management Review, Vol. 60, No. 3, Spring 2019, pp. 75-80.
  • Shameen Prashantham and George S. Yip, “Engaging Startups in Emerging Markets,” MIT Sloan Management Review, 58 (2), Winter 2017, pp. 51 – 56.
  • George S. Yip and Bruce McKern, China’s Next Strategic Advantage: From Imitation to Innovation. Cambridge, MA: The MIT Press, 2016, 290 pages.
  • Manuel Hensmans, Gerry Johnson and George Yip, Strategic Transformation: Changing While Winning, Basingstoke, England: Palgrave Macmillan, 2013, 242 pages.
  • Gerry Johnson, George Yip and Manuel Hensmans, “Achieving Successful Strategic Transformation,” MIT Sloan Management Review, Spring 2012, pp. 25-32.
  • Huichuan Rui and George S. Yip, “Foreign Acquisitions by Chinese Firms: A Strategic Intent Perspective,” Journal of World Business, Vol. 43, No. 3, 2008, pp. 213-226.
  • George S. Yip and Audrey Bink, Managing Global Customers: An Integrated Approach, Oxford, England: Oxford University Press, 2007, 272 pages.
  • George S. Yip and Audrey Bink, “Managing Global Accounts,” Harvard Business Review, Vol. 85, No. 9, September 2007, pp. 102-111.

Selected Presentations

  • Keynote talk on “Innovation with Chinese Characteristics” at Fortune Global Tech Forum, Guangzhou, China, 29 November 2018. and
  • Talks at Google, “China’s Next Strategic Advantage: From Imitation to Innovation,” Cambridge, Massachusetts, 6 April 2018,
  • Academy of International Business, Annual Conference, New Orleans, 28-29 June 2016: Plenary Panelist, “Global Innovation”.
  • Seminar presentation “China’s Next Strategic Advantage: From Imitation to Innovation”, at INSEAD Asia (6th June 2016).
  • Seminar presentation “China’s Next Strategic Advantage: From Imitation to Innovation”, at University of Oxford China Centre (12th May 2016)
  • Seminar presentation “China’s Next Strategic Advantage: From Imitation to Innovation”, at Harvard University Asia Center (13th April 2016)
  • Seminar presentation “China’s Next Strategic Advantage: From Imitation to Innovation”, at Stern Center for Global Economy and Business, New York University (11th April 2016)

Research & Teaching Interests

Yip’s research interests focus on frontier issues for managers, especially in international business. His current main focus is about the rise of innovation in China and how both Chinese and foreign companies can manage that phenomenon. Another current focus is global account management by multinational companies.

He teaches international business and strategic management to MBA and executive education classes. His MBA elective on International Business at Imperial College Business School was rated by the class of 2016 highly enough that Imperial was ranked 7th in the world for MBA international business by the Financial Times.

Industry & Academic Experience

Previous academic positions include Professor of Marketing and Strategy and Associate Dean of Executive MBA, Member of Management Board, Imperial College Business School; Professor of Strategy and Co-Director of the Centre on China Innovation at China Europe International Business School; Dean of Rotterdam School of Management, Erasmus University; and Harvard, Georgetown (visiting), UCLA, Stanford (visiting), Oxford (visiting), Cambridge Judge (Beckwith Professor of Marketing and Strategy), London Business School (Professor and Associate Dean, MBA), and Lead Senior Fellow of the UK’s Advanced Institute of Management Research.

Previous business positions include VP and Director of Research & Innovation at Capgemini Consulting, senior manager at Price Waterhouse (USA), and manager at Unilever.

Corporate Boards: Institute for Developing Markets (Africa), Glunz AG (Germany), Arlington Capital Management (Guernsey), and Data Instruments, Inc., (Lexington, MA).

Advisory Boards: Sonae (Portugal), Gemini Consulting (UK); Monitor Group (Europe), Capgemini C4 (telecom, media and entertainment); SKEMA (France), American University of Cairo Business School (Egypt), Porto Business School (Portugal) and Universiti Kebangsan Malaysia Graduate School of Business.

Non-Profit Boards and Advisory Boards: Shadwell Opera (UK), Hewnoaks Artist Colony (Maine), MassOpera (Boston), and Boston Lyric Opera.

Services to the Profession

  • California Management Review, International Advisory Board (2016 – )
  • MIT Sloan Management Review, Editorial Advisory Board (2013 – )
  • Journal of the Academy of Marketing Science, Editorial Board (2012 – 2016)
  • Asia-Pacific Business Review, Editorial Board (2005 – 2008)
  • Long Range Planning, Editorial Advisory Board (1996 – )

Awards & Recognitions

  • Elected in 1999 as Life Fellow of the Academy of International Business.
  • SAGE Scholarly Impact Award 2014 for co-authored article “Measuring Organizational Performance as a Dependent Variable: Towards Methodological Best Practice,” Journal of Management, 35, 3, June 2009.
  • ESMT Research Impacting Practice – Bringing Technology to Market Conference April 2012, won first prize for presentation “Customer Centric Leadership: The Rise of the Customer General Manager”, with Christoph Senn and Axel Thoma.
  • Runner Up for best paper award at 2002 Annual Conference of the Academy of International Business.
  • Business Horizons award for the Best Article on Global Business published in 2000.
  • Hans B. Thorelli Best Paper Award (2000) for the “most significant contribution to international marketing theory or thought,” in the Journal of International Marketing (lead author).

Media Mentions