Dena Yadin is an Assistant Teaching Professor at the D'Amore-McKim School of Business at Northeastern University. She received a Ph.D. in marketing from Bar-Ilan University, Israel.
Her research focuses on the social dynamics of consumer behavior, with an emphasis on the growing role of consumer-generated content in shaping how people experience products and each other, both online and offline. In particular, she studies how exposure to reviews, posts, comments, and other forms of consumer-generated content influences consumers' judgments, decisions, and consumption experiences. Her work examines questions such as how reading reviews before consumption changes product experiences, how negative information continues to affect consumers after exposure, and how social media shapes perceptions of the self and others. Her work has been published in leading journals in marketing and business, including the Journal of Marketing Research and the Journal of Business Ethics.
At Northeastern, Dena teaches undergraduate courses in Brand Management and Marketing Research. She also serves as the Brand Management concentration coordinator and leads the Marketing Research Experience (MRE) Lab, where students gain hands-on exposure to marketing research and consumer behavior scholarship.
Education
- PhD Marketing, Bar-Ilan University, Ramat Gan, Israel
- MBA, The Open University, Ra'anana, Israel
- BA Behavioral Sciences, Ben-Gurion University, Beer Sheva, Israel
Selected Publications
- Yadin, D., Munichor, N., Williams, E. F., & Stockheim, I. (2026). Haunted by a Bad Review: The Afterlife of Reading (Negative) Reviews in Consumer Experience. Journal of Marketing Research.
- Yadin, D., Yahav, I., Zalmanson, L., & Munichor, N. (2024). Resolving the Ethical Tension Between Creating a Civil Environment and Facilitating Free Expression Online: Comment Reordering as an Alternative to Comment Moderation. Journal of Business Ethics, 192(2), 261-283.
Awards & Recognition
- Tel-Aviv University Dean's Teaching Excellence Award, 2022
- AMA's CBSIG Small Research Grants Competition, 2021
- Reichman University Dean's Teaching Excellence Award, 2021
- Tel-Aviv University Dean's Teaching Excellence Award, 2021
- Bar-Ilan University, Graduate School of Business Administration, Dov Elizur Excellence Scholarship, 2020, 2018
Selected Presentations
- Yadin, D., Yahav, I., Shani, Y., and Reichman, S. (2026). “The Illusion of Competence: How AI-Assisted Decision-Making Amplifies the Dunning-Kruger Effect”. Presented at Presented at the Twenty-Second Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2026), Tokyo, Japan.
- Yadin, D., and Munichor, N. (2026). “When Delays Signals Deliberation: Objective and Subjective Time in Trusting AI Advice”. Presented at Presented at the BDRM conference, NY, USA.
- Yadin, D., Grinstein, A., Steffel, M. (2024). “In the Digital Spotlight: Navigating Negative Self-Presentation Online”. Presented at Presented at the Association for Consumer Research Conference, Pris, France.
- Yadin, D., Munichor, N., Williams, E. F., and Stockheim, I. (2024). “The Effects of Reviews on Consumer Experience”. Presented at the Interactive Marketing Research Conference, Boston, USA.
- Yadin, D., Goor, D., Grinstein, A., and Morren, M. (2024). “Social Interaction in the Sharing Economy: A Double Edge Sword?” Presented at the Society for Consumer Psychology Conference. Nashville, USA.
