Dena Yadin is an Assistant Teaching Professor at the D’Amore-McKim School of Business at Northeastern University. She received a Ph.D. in marketing from Bar-Ilan University, Israel.
Dena's primary research interests lie in the social aspects of consumer behavior. Specifically, Dena explores the significant role of consumer-generated content in modern marketing, where consumers are encouraged to express their opinions and thoughts through posting, commenting, and reviews. Dena investigates the impact of changes in consumer behavior and experiences caused by exposure to consumer-generated content. For example, Dena is interested in how reading reviews prior to consumption influences consumers’ product experiences. Dena is also interested in how consumer behavior transfers via social media.
Dena's goal is to broaden our understanding of the social context in which we understand consumers’ online behavior and shed light on their effects on other consumers’ online and offline experiences. Dena aims to leverage these insights to address real-world problems in the field of marketing.
Education
- PhD Marketing, Bar-Ilan University, Ramat Gan, Israel
- MBA, The Open University, Ra'anana, Israel
- BA Behavioral Sciences, Ben-Gurion University, Beer Sheva, Israel
Selected Publications
- Yadin, D., Yahav, I., Zalmanson, L., & Munichor, N. (2024). Resolving the Ethical Tension Between Creating a Civil Environment and Facilitating Free Expression Online: Comment Reordering as an Alternative to Comment Moderation. Journal of Business Ethics, 192(2), 261-283.
Awards & Recognition
- Tel-Aviv University Dean's Teaching Excellence Award, 2022
- AMA's CBSIG Small Research Grants Competition, 2021
- Reichman University Dean's Teaching Excellence Award, 2021
- Tel-Aviv University Dean's Teaching Excellence Award, 2021
- Bar-Ilan University, Graduate School of Business Administration, Dov Elizur Excellence Scholarship, 2020, 2018
Selected Presentations
- Yadin, D., Munichor, N., Williams, E. F., and Stockheim, I. (2022). The Effects of Reviews on Consumer Experience. Presented at the European Marketing Academy Conference.
- Yadin, D., Munichor, N., Williams, E. F., and Stockheim, I. (2021). The Effects of Reviews on Consumer Experience. Presented at the Association for Consumer Research Conference.
- Yadin, D., Munichor, N., Williams, E. F., and Stockheim, I. (2021). The Effects of Reviews on Consumer Experience. Presented at the Society for Consumer Psychology.
- Yadin, D., Yahav, I., and Zalmanson., L (2020). The Guide to Content Moderation: Introducing Crowds to Mitigate the Challenges of the Human Moderator. Presented at the Association for Information Systems 2020.
- Yadin, D., Yahav, I., and Zalmanson., L (2020). The Guide to Content Moderation: Introducing Crowds to Mitigate the Challenges of the Human Moderator. Presented at the Statistical Challenges in eCommerce Research 2020.
