Debashish Ghose is a Visiting Assistant Professor at the D'Amore McKim School of Business at Northeastern University. Ghose holds a Ph.D. in Business Administration (Marketing) from the Fox School of Business at Temple University and has previously served as a Lecturer at the School of Business at Rutgers University - Camden. His research, situated at the intersection of marketing and information systems, encompasses topics such as fake news, interface design, advertising, and choice architecture. Methodologically, he employs behavioral studies, empirical modeling, natural language processing, AI/ML, eye-tracking, and network analysis.

Before pursuing his doctoral studies, Ghose earned his MSc in Economics and Management of Innovation and Technology at Bocconi University in Milan, Italy, where he was awarded a full scholarship. Additionally, he completed an MSc in Management of Innovation at the Rotterdam School of Management, Erasmus University, in the Netherlands, also receiving a full scholarship. His educational journey began at the National Institute of Technology Kurukshetra, India, where he earned his BTech in Industrial Engineering and Management.

With a background in programming and software development, Ghose has previously served as a Programmer Analyst at Cognizant, a multinational IT services and consulting company, where he provided real-time technical support, implemented code-level changes, and delivered functional and technical training to support teams and clients.

Education

  • PhD Business Administration (Marketing), Temple University
  • MSc Economics and Management of Innovation and Technology, Bocconi University
  • MSc Management of Innovation, Erasmus University
  • BTech Industrial Engineering and Management, National Institute of Technology Kurukshetra

Selected Presentations

  • Ghose, Debashish, Joydeep Srivastava, and Susan Mudambi (2023), “Fake news' influence on brand attitudes: Can warnings help?” 2023 AMA Winter Academic Conference, February, Nashville.
  • Ghose, Debashish, Susan M. Mudambi and Subodha Kumar (2023), “‘Brands in the news: An analysis of social media engagement,” 2023 AMA Winter Academic Conference, February, Nashville.
  • Ghose, Debashish, Susan M. Mudambi and Subodha Kumar (2022), “Brand mentions and news engagement: An empirical investigation of the roles of news format and narrativity,” 2022 INFORMS Annual Meeting, October, Indianapolis. (Invited)
  • Ghose, Debashish, Susan M. Mudambi and Subodha Kumar (2021), “Impact of brand mentions in traditional and satirical news on social media engagement,” Production and Operation Management Society (POMS) 31st Online Conference, May, online.
  • Ghose, Debashish, Subodha Kumar and Susan M. Mudambi (2020), “Brands in news headlines: The effect on social media engagement,” 2020 AMA Winter Academic Conference, February, San Diego, poster.

Awards and Recognition

  • Fellow, American Marketing Association – Sheth Foundation Doctoral Consortium, Indiana University, Bloomington, IN, 2020.
  • $2500 research grant, 21st Young Scholars Interdisciplinary Forum, Fox School of Business, Temple University, 2020.
  • Best Paper in Track: Art of Promotion, Summer AMA Conference, 2019.
  • $1500 research grant, 19th Young Scholars Interdisciplinary Forum, Fox School of Business, Temple University, 2019.
  • Fellow, Marketing Strategy Doctoral Consortium, University of Missouri, Columbia, MO, 2018.