Daniel Katz is a Visiting Assistant Professor at the Northeastern University D’Amore-McKim School of Business. He teaches Gaining Insights from Consumer Data (MKTG 3402) and Information Visuals and Dashboards for Business (MISM 6210). His research interests involve applying tools from cognitive psychology, economics, and statistics to study consumer behavior, financial decision-making, and product reviews. Katz uses a variety of experimental and statistical methods, including online and lab experiments, econometric analyses of secondary data, and text analysis. He enjoys working with data and learning new methods.

Prior to joining the Northeastern faculty, Katz earned a PhD in marketing and an MBA from the University of Chicago Booth School of Business, an MA in economics from Boston University, and a BS in economics from Northeastern University.

Education

  • PhD in Marketing, University of Chicago Booth School of Business
  • MBA, University of Chicago Booth School of Business
  • MA in Economics, Boston University
  • BS in Economics, Northeastern University

Selected Presentations

  • Katz, D., Kan, C., and Sussman, A. (2023). “The Impact of Installment Plans on Perceived Financial Constraint and Monetary Outlays,” Society for Consumer Psychology (SCP). San Juan, PR. March 2023
  • Katz, D. and Sussman, A. (2022). “Beyond Unidimensional Sentiment Analysis: The Effect of Valence and Arousal on Evoked Emotion and Product Evaluations (with Abigail Sussman),” Association for Consumer Research (ACR). Denver, CO. October 2022.
  • Katz, D. and Bartels, D. (2022). “The Influence of Mean Product Ratings on Perceived Helpfulness of Reviews,” Association for Consumer Research (ACR). Denver, CO. October 2022.
  • Katz, D. and Sussman, A. (2020). “On the Psychology of Resource Monitoring,” Society for Judgment and Decision Making Conference (SJDM). Virtual. December 2020.