Shift thinking and elevate expectations.
Over the past 25 years, Andrew Butler has catalyzed brands and their role in consumers' lives by redefining categories, sparking cultural movements, and strengthening businesses' bottom lines.
You know his work, and you've no doubt been influenced by it. From creating an entirely new eating occasion at Taco Bell, now known in Urban Dictionary as Fourthmeal. Leveraging the ‘bonds of brotherhood' for the global Jack Daniel's portfolio of brands as it sought to connect on a deeper level with a new generation of drinkers. Elevating a breakfast icon stuck deep in the freezer aisle, aka Jimmy Dean, by 'shining on'. Working with Taylor Swift and KEDS to empower girls across the globe to 'step up and shake it off'. Even working with the iconic American icon, Smokey Bear, as he came a bit closer to home to help prevent wildfires.
His brand development has been seen by millions and redefined brands.
Education
- Advertising – Virginia Commonwealth University – Brandcenter
- Political Science – Virginia Tech
