Selected Publications

  • van der Wal Arianne, Femke van Horenand Grinstein Amir (2018), “Temporal Myopia in Sustainable Behavior When Facing Uncertainty,” International Journal of Research in Marketing, 35(3) (forthcoming
  • Grinstein Amir and Kronrod Ann (2016). “Spare the Rod and Spoil the Child? How Praising, Scolding, and Assertiveness can Encourage Desired Behaviors,” Journal of Marketing Research, 53(3), 433-441.
  • Grinstein Amir and Riefler Petra (2015). “Citizens of the (Green) World? Cosmopolitan Orientation and Sustainability,” Journal of International Business Studies, 46(6), 694-714.
  • Kronrod Ann, Grinstein Amir, and Wathieu Luc (2012), “Go Green! Should Environmental Messages be so Assertive?” Journal of Marketing, 76(1), 95-102.
  • Grinstein Amir and Nisan Udi (2009), “Demarketing, Minority Groups, and National Attachment,” Journal of Marketing, 73(2), 105-122.

Selected Presentations

  • “The Socially Responsible Marketing Manager”, Informs Marketing Science, Philadelphia, June 2018 (presenter and author).
  • “Embrace the Debate: The Interplay between Goal Setting and Reduced Consumption when Information Conflicts”, TIBER conference, Tilburg University, The Netherlands, August 2017 (presenter and author).
  • “Motivating Prosocial Behavior with Aesthetically (Dis)Pleasing Visuals,” Association for Consumer Research (ACR) Conference, Berlin, Germany. October 2016 (presenter and author).
  • “Pound per Pound: Do Heavy Burdens Make Heavy People?” Association for Consumer Research (ACR) Conference, Baltimore, U.S. October 2014 (presenter and author).
  • “Social Marketing: Implications for Smoking Prevention and Cessation” in “Smoking Cessation through Modern Communication Methods,” The Hebrew University and Hadassah Ein Karem, Jerusalem, Israel. July 2012 (presenter).

Education

  • Post-Doctorate Fellow, the Marketing Department, Harvard Business School
  • PhD in Marketing, The Hebrew University, Jerusalem, Israel
  • MBA, specialization in Marketing, The Hebrew University, Jerusalem, Israel
  • BA, Business and Economics, The Hebrew University, Jerusalem, Israel

Research & Teaching Interests

Professor Grinstein’s research and teaching interests are focused on two core issues: (1) the interface between marketing and society/public policy, especially various social and environmental contexts such as the enhancement of “green”, healthy or other socially-desirable behaviors and the effectiveness of demarketing; (2) marketing strategy, including the study of strategic orientations and international marketing topics

Industry & Academic Experience

Professor Grinstein holds a part-time research appointment with the marketing department of the VU Amsterdam (the Netherlands). Professor Grinstein is a board member and on the leadership team of the non-profit 50 50 Startups.

Services to the Profession

Professor Grinstein is a member of the Editorial Review Board of the Journal of Marketing and the Journal of International Marketing, and a former Associate Editor for the European Journal of Marketing. He is also a reviewer for a variety of leading marketing journals such as the Journal of Marketing Research, International Journal of Research in Marketing, Journal of Consumer Psychology, and the Journal of Service Research.

Awards & Recognition

  • 2018-2021 Thomas E. Moore Faculty Fellowship, Fellowship, D’Amore-McKim School of Business, Northeastern University.
  • 2017-19 Walsh Professorship, D’Amore-McKim School of Business, Northeastern University.
  • 2016-2018  Mark L. and Karen D. Vachon Faculty Fellowship, D’Amore-McKim School of Business, Northeastern University.
  • MSI (Marketing Science Institute) 2016 seed-money grant: “The Socially Responsible CMO” (with Peren Ozturan).
  • TCR (Transformative Consumer Research) 2014 seed-money grant: “Tuning-in to our competitive nature: How gamification increases sustainable behavior” (with Arianne van der Wal and Femke van Horen).
  • TCR (Transformative Consumer Research) 2014 seed-money grant: “To Eat or Not to Eat? Consumption Goal Setting in Promoting Better Food Choice Under Conflicting Information” (With Liad Bareket).