Selected Publications

  • Blekher, Maria, Shai Danziger, and Amir Grinstein. “Salient Volunteering Increases Monetary Risk Taking.” Journal of Consumer Psychology (forthcoming, 2020).
  • Grinstein, Amir, and Ann Kronrod. “Spare the Rod and Spoil the Child? How Praising, Scolding, and Assertiveness Can Encourage Desired Behaviors.” Journal of Marketing Research 53, no.3 (2016): 433-441.
  • Grinstein, Amir and Petra Riefler (2015). “Citizens of the (Green) World? Cosmopolitan Orientation and Sustainability.” Journal of International Business Studies 46, no.6 (2015): 694-714.
  • Kronrod, Ann, Amir Grinstein, and Luc Wathieu. “Go Green! Should Environmental Messages Be So Assertive?” Journal of Marketing 76, no.1 (2012): 95-102.
  • Grinstein, Amir, and Udi Nisan. “Demarketing, Minority Groups, and National Attachment.” Journal of Marketing 73 no.2 (2009): 105-122.

Selected Presentations

  • “Mind the Gap: the Chronic Malady of Misused Assertiveness in Well-Being Communication,” Association for Consumer Research (ACR) Conference, Atlanta, October 2019 (presenter and author).
  • “The Socially Responsible Marketing Manager”, Informs Marketing Science, Philadelphia, June 2018 (presenter and author).
  • “Embrace the Debate: The Interplay between Goal Setting and Reduced Consumption when Information Conflicts”, TIBER conference, Tilburg University, The Netherlands, August 2017 (presenter and author).
  • “Motivating Prosocial Behavior with Aesthetically (Dis)Pleasing Visuals,” Association for Consumer Research (ACR) Conference, Berlin, Germany. October 2016 (presenter and author).
  • “Pound per Pound: Do Heavy Burdens Make Heavy People?” Association for Consumer Research (ACR) Conference, Baltimore, U.S. October 2014 (presenter and author).

Education

  • Post-Doctorate Fellow, the Marketing Department, Harvard Business School
  • Ph.D. in Marketing, The Hebrew University, Jerusalem, Israel
  • MBA, specialization in Marketing, The Hebrew University, Jerusalem, Israel
  • BA, Business and Economics, The Hebrew University, Jerusalem, Israel

Research & Teaching Interests

Professor Grinstein’s research and teaching interests are focused on two core issues: (1) the interface between marketing and society/public policy, especially various social and environmental contexts such as the enhancement of “green”, healthy or other socially-desirable behaviors and the effectiveness of demarketing; (2) marketing strategy, including the study of strategic orientations and international marketing topics

Industry & Academic Experience

Professor Grinstein holds a part-time research appointment with the marketing department of the VU Amsterdam (the Netherlands). Professor Grinstein is a board member and on the leadership team of the non-profit 50 50 Startups.

Services to the Profession

Professor Grinstein is a member of the Editorial Review Board of the Journal of Marketing and the Journal of International Marketing, an Associate Editor for the Journal of International Marketing, and a former Associate Editor for the European Journal of Marketing. He is also a reviewer for a variety of leading marketing journals such as the Journal of Marketing Research, International Journal of Research in Marketing, the Journal of Consumer Psychology, and the Journal of Service Research.

Awards & Recognition

  • 2020 Thomas C. Kinnear Award for outstanding article in Journal of Public Policy & Marketing: The Thomas C. Kinnear Award honors articles that make the most significant contribution to the understanding of marketing and public policy issues within a three-year time period.
  • 2018-2021 Thomas E. Moore Faculty Fellowship, Fellowship, D’Amore-McKim School of Business, Northeastern University
  • 2017-19 Walsh Professorship, D’Amore-McKim School of Business, Northeastern University
  • 2016-2018  Mark L. and Karen D. Vachon Faculty Fellowship, D’Amore-McKim School of Business, Northeastern University
  • MSI (Marketing Science Institute) 2016 seed-money grant: “The Socially Responsible CMO” (with Peren Ozturan)