Here's why COVID-19 panic makes you want to stock up on toilet paper
Associate professor marketing, Alexander DePaoli, researches how emotions influence consumer behaviors and satisfaction, providing insight into why we're stocking up on toilet paper during COVID-19.
Could the 'Grace in Boston' Peloton ad have been designed to be controversial?
Yakov Bart, whose research focuses on online and mobile advertising effectiveness, explains the likely marketing strategy behind Peloton's “Grace in Boston” ad.
How a shopping trip becomes a guilt trip—and then a vicious cycle
Does overindulgence trigger philanthropic behavior? Associate Teaching Professor of Marketing Alexander DePaoli describes the psychology behind post-Black Friday giving.
Buy angry. Be happy.
New research shows that angry customers stick to their goals, which “can actually lead them to make better decisions, easier decisions, and more satisfying decisions,” says Alexander DePaoli, an associate teaching professor of marketing at Northeastern who co-authored the research.