Artificial intelligence took center stage in commercials during the Super Bowl, showcasing both the opportunities and concerns surrounding the technology's growing role in marketing. Professor Koen Pauwels says brands that highlighted AI's human benefits resonated most with audiences, while those leaning into futuristic or unsettling portrayals risked creating skepticism.
The apocalypse in Apple TV's “Pluribus” comes with some benefits: The world's supply chains are running more smoothly under an alien hive mind. But efficiency comes with a cost, a Northeastern supply chain expert said.
The question for Netflix is no longer how to disrupt an industry, but how to manage incumbency while continuing to innovate and lead, writes E&I Lecturer Chris Selland.
Nicolai Jacobsen was born into a family of Olympic sailors and has spent countless hours on the water. But in blending his computing and entrepreneurial skills with his childhood passion, he's found a new way to compete.
Dr. Amir Grinstein, Associate Professor of Marketing at Northeastern University's D'Amore-McKim School of Business, shares insights from his research, “Creating Social Change by Moving from i-level to g-level and s-level Interventions.”
Degree2Destiny is an AI-powered career readiness platform—founded by Anjali Laddha, DMSB'26—helping students turn their degrees into real careers.
“Don't set a long wish list with vague or all-or-nothing goals, and don't rely solely on willpower,” said Hristina Nikolova, an associate professor of marketing at Northeastern University's D'Amore-McKim School of Business.
Professor Laura Huang's research shows gut feeling complements data in leadership decisions.
During finals week, when stress runs high across campus, D'Amore-McKim student Anthony Casabianca brings an unexpected dose of joy.
As the year comes to a close, D'Amore-McKim students are pausing to reflect on how far they've come—and where they're headed next.
“And it's not just theory. The classes are really hands-on. In my Auditing in a Big Data Environment course, we focused on work paper documentation and how to use current tech platforms, which helped prepare me for my corporate residency. These skills are especially valuable as technology transforms audit every day.” – Lucy Ross, MS in Accounting'25
New research from the University of Utah Fintech Center shows industrial banks outperform traditional banks in safety, returns, and lending to underserved markets, challenging calls for expanded FDIC regulation.