When corporations respond to terror attacks with acts of kindess—and when they don't
Northeastern professors across disciplines join forces to try to find out how firms respond to customers when a society at large faces a collective crisis.
News
1651 News Items
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Buy angry. Be happy.
New research shows that angry customers stick to their goals, which “can actually lead them to make better decisions, easier decisions, and more satisfying decisions,” says Alexander DePaoli, an associate teaching professor of marketing at Northeastern who co-authored the research.
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Customizing her path to an MBA
Wanting to strengthen her global business acumen, Tatiana Lialina looked to Northeastern to learn how to expand her family's business beyond its Russian roots. D'Amore-McKim stood out, she says, because of its reputation and flexible programs.
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Ignore the hand-wringing. Get ready for the disruption.
Nada Sanders discusses her forthcoming book, “The Humachine,” and the impact of artificial intelligence on the workforce for News at Northeastern.
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He's got a label for everything
“I never knew I was gonna end up in a label business,” says Ryan Dunlevy, a Northeastern graduate who started working for his family's custom label company following a brief stint in the technology field.
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‘Broscience,' dehydration, and costly wardrobes: a student bodybuilder's odyssey
Julianne Mayville, DMSB'20, has been competing as a bodybuilder for two years.
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He wants to create ‘the next Nike' in Hong Kong
Jason Yau, DMSB'17, founded Zyphr, a company that sells high-quality sportswear. He hopes it will become as big as Nike or Adidas in Hong Kong.
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Instagram Takeover: Hanson Truong
Hanson Truong, DMSB'22, is taking over our Instagram account this week. Follow along for an inside look at his experience in the N.U.in program in Greece!
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Watch: Full-Time MBA Program Preview
In this recorded webinar, Alexandra Munroe discusses the benefits of obtaining an MBA from Northeastern University.
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Watch: Graduate Certificates & Part-Time MBA Preview
In this recorded webinar, Linda Harding shows how graduate level business classes can stack into the D'Amore-McKim Part-Time MBA program.