Yakov Bart, Associate Professor of Marketing and Amy Pei, Assistant Professor of Marketing, offer different perspectives on the social media platform's rebrand.
Every social media marketer woke up on Wednesday, July 5th, with the same thought: should I stay or should I go?
This is a classic case of the false dilemma fallacy. You don't have to leave Twitter and you don't have to create a new Threads strategy – just yet.
D'Amore-McKim Professor's Koen Pauwels and Yakov Bart measured the effect of racially diverse TV ads on consumer purchase intentions.
Faced with a declining stock price and slow user growth, Snapchat is pivoting away from connecting friends in favor of discovery tools aimed at helping content creators.
Netflix users say the streamer's crackdown on password sharing is bad for consumers. But is it also bad for Netflix?
Netflix announced that it's bringing its new anti-password sharing measures to four more countries––Canada, New Zealand, Portugal and Spain––after testing the waters in Central and South America last year. This all comes as the streaming company looks to roll them out more broadly in the coming months.
Over the years, America's most prominent live sporting event has become an integral part of society. . As a result, airtime for Super Bowl Sunday has become highly coveted, incentivizing advertisers to shell out an average of $7 million for a 30-second spot. We sat down with Associate Professor of Marketing Bruce Clark to understand the advertising world in one of its finest forms.
There are many ways to increase your payout in a $1.35 billion Mega Millions lottery, Northeastern professor says
New research published by Bart and his collaborators, Paul Parker (University of Kansas) and Paulo Albuquerque (INSEAD), shows that how and when people choose to play the lottery can produce radically different results––and that those play patterns are different for low- and high-income people.
D'Amore-McKim researchers explain how a group of Reddit investors drove up the falling value of GameStop's stock.