Research: When Consumers Have More Control Over Ads, They Respond Better
New research from Debashish Ghose suggests that allowing viewers to choose when they see ads may be quite effective.
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New research from Debashish Ghose suggests that allowing viewers to choose when they see ads may be quite effective.
Associate Dean Koen Pauwels' latest research examines why some negative retail incidents fade quickly while others escalate into crises. Analyzing 510 incidents, the study finds that patterns in stakeholder reactions, not the amount of attention an incident receives, are key to predicting financial impact.
Gary Young says that while BMC is having cash flow issues, they won't fail as a bastion of the research and care.
From moving across continents to becoming a graduate student speaker at Fenway Park, Abou-Bakar Ouattara's journey at D'Amore-McKim was shaped by leadership, mentorship, and a commitment to community. After earning degrees in business administration and accounting, Ouattara will begin his career in wealth management at EY while continuing to support initiatives serving underserved communities in the Ivory Coast.
What began as a student idea five years ago has grown into a community that continues to shape the first-generation student experience at D'Amore-McKim. Founded on the belief that support should extend beyond access alone, the F1RST Scholars Program has connected students with mentorship, industry exposure, and a strong sense of belonging
Intellectual humility (IH)—a recognition of one's own intellectual limitations—can reduce polarization and foster more understanding across lines of difference.
Founded by MBA students in 2025, the Business and Technology Club is creating a space where students can explore the intersection of business and emerging technologies. Through industry speakers, collaborations, and conversations around innovation, the club is helping students build skills and connections for a rapidly evolving future.
Mark Esposito says Europe is a leader in using artificial intelligence to combat public-sector corruption.
Perhaps it's unsurprising that even AI enthusiasts have begun to experience a certain weariness with it all.
Sheila Puffer sits down to share stories about life in the former Soviet Union and Russia.
Porter's Five Forces, SWOT analysis, customer value propositions, and unit economics are not just for big companies. Used together, they can help entrepreneurs understand competition, sharpen positioning, and make smarter financial decisions.
Students say the finance professor packaged complex topics in ways that made them easier to digest.