Marketing Professor Mary Steffel is studying decision paralysis
“The key is to help people feel empowered to make decisions, instead of feeling trapped by them,” Steffel says.
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How behavioral science can improve the return on AI investments
Many AI projects fail because leaders treat adoption as a tech purchase instead of a behavioral change problem.
From econ major to KPMG audit associate
“What stood out right away was how thoughtfully the program was designed for career changers like me. It didn't require an accounting degree, but it offered a rigorous curriculum tailored for the CPA exam, a paid corporate residency, and a dual-degree structure that felt like a launchpad instead of a detour. That mix gave me the confidence to go for it.” – Jaewoo Bang, MS in Accounting/MBA'25
DMSB Day continues to bridge research and real-world impact
Faculty, staff, corporate partners, and alumni gathered for an engaging and successful afternoon of learning and networking. Congratulations to the top pitchers selected by our 16 esteemed judges: Kwong Chan, Curtis Odom, Jen Guillemin, and Michelle Zaaf.
