Researchers recently discovered that the overly agreeable behavior of chatbots depends on what role the AI plays in a conversation. The more personal a relationship, the more they will tell you what you want to hear.
The Part-Time MBA Class of 2025 brings together 48 professionals with an average of around eight years of work experience and a shared drive to grow.
Nine D'Amore-McKim students were recognized for excellence in the field of supply chain by faculty and judges.
Artificial intelligence took center stage in commercials during the Super Bowl, showcasing both the opportunities and concerns surrounding the technology's growing role in marketing. Professor Koen Pauwels says brands that highlighted AI's human benefits resonated most with audiences, while those leaning into futuristic or unsettling portrayals risked creating skepticism.
Leaders today are expected to understand data, work alongside intelligent systems, and guide organizations through constant change. D'Amore-McKim designed its new AI MBA to meet that reality head-on, combining rigorous quantitative study with leadership development grounded in Northeastern's long-standing commitment to experiential learning.
The apocalypse in Apple TV's “Pluribus” comes with some benefits: The world's supply chains are running more smoothly under an alien hive mind. But efficiency comes with a cost, a Northeastern supply chain expert said.
The question for Netflix is no longer how to disrupt an industry, but how to manage incumbency while continuing to innovate and lead, writes E&I Lecturer Chris Selland.
Nicolai Jacobsen was born into a family of Olympic sailors and has spent countless hours on the water. But in blending his computing and entrepreneurial skills with his childhood passion, he's found a new way to compete.
Dr. Amir Grinstein, Associate Professor of Marketing at Northeastern University's D'Amore-McKim School of Business, shares insights from his research, “Creating Social Change by Moving from i-level to g-level and s-level Interventions.”
Degree2Destiny is an AI-powered career readiness platform—founded by Anjali Laddha, DMSB'26—helping students turn their degrees into real careers.