Why do we keep watching the same shows?
Associate Professor of Marketing Yakov Bart explains why we rewatch shows when we experience times of extreme anxiety.
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19 News Items
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Could the ‘Grace in Boston' Peloton ad have been designed to be controversial?
Yakov Bart, whose research focuses on online and mobile advertising effectiveness, explains the likely marketing strategy behind Peloton's “Grace in Boston” ad.
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Meet the man behind some of the biggest acts in rock ‘n' roll history
Steve Leber, DMSB '64, chose Northeastern for its co-op program, a decision that launched his career working with some of the biggest acts in the world.
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The story of a Nazi labor camp survivor who's lived the American dream
Northeastern student Emilio Guido has chronicled the life story of Theofanis Orfanos, who was captured at 15 by the Nazis and survived 18 months of captivity, for his new documentary film, Laugh Now: A Perspective on Life, Liberty & the Holocaust.
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What made Bird Box so Popular?
Yakov Bart examines how a movie that was so widely panned by critics could be such a phenomenal success.
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They wondered what happens when a Hollywood blockbuster features two black leads. A North Korean hack helped them find the answer
A data breach showed Northeastern assistant professor Venkat Kuppuswamy how conventional thinking on diversity in Hollywood films is flawed.
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The power of representation in film
Professor Venkat Kuppuswamy reflects on the impact of cast diversity after Asian-led “Crazy Rich Asians” and “Searching” simultaneously top box office charts.