Organized by CEM Fellows Alvaro Cuervo-Cazurra and Ravi Ramamurti, this conference explored theoretical issues raised by emerging-market MNCs that led to Understanding Multinationals from Emerging Markets (Cambridge, 2014). Among the distinguished participants were seven Fellows of AIB, the incoming President of SMS and two past Presidents of AIB. Nearly 100 faculty members and PhD students from around the world attended the event.
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As more and more emerging markets defy proscriptive expectations, establishing successful multinational business in nontraditional ways, a growing group of researchers is starting to recognize the value of a new conversation.