Yakov Bart
Assistant Professor of Marketing and Research Fellow at INSEAD Emerging Markets Institute
Mr. Bart spoke about “Online Media Advertising Effectiveness: Evidence from a Large-Scale Multi-Country Field Study.”
To learn more about Yakov Bart, please visit the Northeastern University website.
The Nardone Seminar Series is made possible by a gift to the Center for Emerging Markets by David R. Nardone that helps bring scholars and practitioners to Northeastern to share their insights on emerging markets with faculty and students.