About the Event
DA Prasanna, Founding CEO of Wipro-GE Medical, shared his experiences building a medical technology industry in India over 40 years and discussed insights from his recent book, Innovate Locally to Win Globally (2023).
About the Book
Innovate Locally to Win Globally is about innovation for more affordable healthcare. Necessity is the mother of invention. Patients in India pay only about a tenth of the USA prices for similar outcomes. This makes the Indian market the best inspiration for affordable care solutions. The book is the experiential narrative of an engineer-cum-business leader, who led over four decades of companies in technology, health systems, clinical research, public health, and universities.
The book concludes with a vision of MedTech from the present $12B to $50B in 2025 and $100B by 2030. This would happen, not by commercial wizardry, but by taking modern healthcare services to every district of India and thereby serving a market of over a billion people. The products and services developed in this process and the global cadre of skilled people in MedTech emerging out of this eco-system would make this possible.
Organized into 18 chapters, the book inspires the indomitable spirit of creativity and entrepreneurship and shares a candid chronicle of the success of Indians globally, and how many global companies and international experts turned India enthusiasts, making India the centerpiece of their business strategy. Studded with rare pictures of luminaries and historical moments, it is a must-read for anyone who believes in, ‘If it is doable, I can do it,'
The book illustrates the painstaking and relentless work necessary to create a technology-intensive industry in a developing country. It doesn't happen in a flash, and it doesn't happen in a straight line. It takes leaders with imagination, courage, doggedness, and grit, who replace one ambitious goal with another until eventually they achieve results that would have seemed impossible in the beginning.
About DA Prasanna
DA Prasanna set new expectations from the Human Resources function and architected the Wipro Leadership Program, grooming a generation of top-level executives in the Indian IT sector, including several CEOs. As the founding CEO of WiproGE and a pioneer in the MedTech sector, Prasanna innovated new business models, making modern medical technology accessible and affordable and leading GE Health Care to the number one position in India in the process. Prasanna founded India's most reputed Clinical Research Organization. He is the Chief Patron of the Prasanna School of Public Health at the Manipal University.
About the Nardone Family Seminar Series
Made possible by a gift from David R. Nardone, this seminar series brings scholars and practitioners to Northeastern University to share insights on emerging markets.