Marketing in today’s technology-driven environment requires a deep understanding of data—and how to leverage it to communicate effectively with your customers. Keeping your skills current is critical, and sometimes you need those updated skills right away to take advantage of new opportunities.

A Graduate Certificate in Marketing Analytics from D’Amore-McKim allows you to build analytical, computational, and strategic thinking skills in just four or five short courses. This is a recording of an interactive session where you can learn more about the program and the benefits of a graduate certificate credential.