AI in Action: Bridging tech and strategy in marketing
In MKTG 4604: Creating Business Value with Data and AI Technologies, students explore the power of marketing by combining machine learning and AI with strategic business insights.
News
1652 News Items
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Northeastern research finds companies with LGBTQ+ board members outperform peers
NGNThe researchers evaluated firm performance in two areas: environmental, social and governance (ESG) scores; and enterprise value.
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Former Deckers CEO credits Northeastern co-ops for shaping his career in global brand leadership
NGNDavid Powers was the speaker at the D'Amore-McKim undergraduate commencement ceremony, giving a speech about leadership.
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D'Amore-McKim professor uses entrepreneurship to bring Israelis and Palestinians together
NGN50:50 Startups, co-founded by Northeastern's Amir Grinstein, fosters connection in the midst of conflict by partnering Israelis and Palestinians on equally owned venture development.
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Recognizing impact: seventeen D'Amore-McKim students inducted into the Spring 2025 Huntington 100
Seventeen D'Amore-McKim students have been named to the prestigious Huntington 100, an annual honor recognizing students for their academic achievements, leadership, global experiences, and dedication to the Northeastern community.
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Liftoff or letdown: Did Blue Origin break barriers or build buzz?
Blue Origin's recent all-female spaceflight sparked headlines—but was it a genuine leap forward for women in STEM or a carefully orchestrated marketing move? D'Amore-McKim Associate Professor Hristina Nikolova weighs in, suggesting that while representation matters, true progress requires authenticity and consistency.
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Will tariffs change the price of fast fashion? Northeastern experts explain
NGNThe de minimis loophole is expected to close on May 2, meaning prices will rise for people shopping at places like Temu and Shein.
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Three D'Amore-McKim faculty pilot Essaybot to rethink grading with AI
Faculty explore how Essaybot, built on the DASH_box, can streamline grading, improve feedback, and shape AI-assisted learning.
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Supercharging data analysis: How “The Box” is transforming Kickstarter research
Debashish Ghose uses DASH_Box to overcome hardware bottlenecks and accelerate large-scale data analysis of Kickstarter project trends.
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Empowering AI research: How the DASH_Box accelerates innovation
Professor Guohou Shan uses DASH_Box to power large-scale AI models, accelerate discovery, and build real-world applications in information security.
