Leveraging emerging markets for global good.

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Learn about the Center for Emerging Markets

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The Center for Emerging Markets (CEM) at Northeastern University's D'Amore-McKim School of Business is a leading research hub on how local and foreign firms can leverage emerging markets for the global good. 

Founded in 2007 by Ravi Ramamurti, University Distinguished Professor of International Business & Strategy, CEM operates in three distinct areas, including a robust research agenda; significant work to influence business practitioners; and educational activities designed to prepare the next generation of business leaders.

Insights @ CEM – Fall 2025

Drawing on original research from Africa, Asia, and Latin America, plus practitioner perspectives from global leaders, the Fall 2025 issue of Insights @ Center for Emerging Markets examines how institutional choices shape whether growth in emerging markets is sustainable, inclusive, and resilient to disruption.

Together, these pieces show that institutions (public and private, formal and informal, human and technological) are strategic levers, and we invite you to use these insights to inform your own decisions and debates about the future of emerging markets.
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Our Work

For Academics

Seminars, workshops, and conferences for researchers from around the world. Additional opportunities for Northeastern faculty to engage with CEM.

For Students

Academic programs, learning opportunities, and grants for projects and research in emerging markets, open to undergraduate and graduate students at Northeastern.

For Practitioners

Cutting-edge insights and recommendations on emerging market topics for managers, policymakers, and other members of the business community.

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Feb 3

In today's tech-driven economy, how can established firms stay competitive without losing what made them successful? Join John Fallon, former CEO of Pearson and co-author of Resurgent, for an engaging conversation on how legacy companies can embrace digital transformation, rethink culture and operations, and win in a world dominated by disruption and innovation. Open to all students, faculty, and professionals.

Insights @ CEM

Insights @ Center for Emerging Markets is a publication focused on cutting-edge ideas and advice for global leaders about emerging markets. It draws on the innovative research on emerging markets carried out by our faculty at Northeastern University and the broader global academic communities.

When Access Isn't Enough: Insights on Bank Account Usage in Rural Ghana

Osei, Barnard, Derban, and Essuman show that giving rural Ghanaians free, mobile-enabled bank accounts and financial literacy training did not meaningfully increase account use. In a field experiment with 142 participants, only 2 percent used their accounts, typically when required to receive payments. The study found that usage depended less on access or knowledge, and more on income stability and concrete financial needs. These results highlight the limits of standalone literacy interventions and underscore the importance of linking financial inclusion strategies to broader efforts that raise incomes and enable purposeful transactions. For financial tools to work, the conditions for their use must exist.

The Politics of Pollution: Picking the Right Government Relationships

Li, Cuypers, Ertug, Bapuji, and Liu reveal that not all political connections affect environmental outcomes equally. Using data from 6,758 private Chinese firms, the study finds that ties to national and provincial officials tend to reduce pollution, while ties to local officials often increase it, reflecting different governmental priorities. The authors show how owner social class and shifts in policy attention further shape these effects. Their findings underscore the need for coordination across government levels and strategic engagement by firms to ensure political ties promote, rather than undermine, sustainability and industrial accountability in emerging markets.

Navigating the Visibility Paradox in Informal Economies: Insights from South Africa

Nason, Vedula, Bothello, Bacq, and Charman explore how entrepreneurs in South Africa's informal economy balance the need to be seen with the risk of exposure. Through fieldwork in Cape Town's Delft township, they introduce the concept of “selective visibility,” showing that entrepreneurs reveal themselves strategically to customers or authorities based on social embeddedness. Older, locally rooted business owners often remain discreet, while younger or migrant entrepreneurs seek community visibility for legitimacy. The study highlights visibility as a calibrated practice rather than a binary choice and calls for policies that de-risk gradual formalization, promote trust, and support context-sensitive growth for informal firms.