The Center for Emerging Markets (CEM) at Northeastern University's D'Amore-McKim School of Business is a leading research hub on how local and foreign firms can leverage emerging markets for the global good.
Founded in 2007 by Ravi Ramamurti, University Distinguished Professor of International Business & Strategy, CEM operates in three distinct areas, including a robust research agenda; significant work to influence business practitioners; and educational activities designed to prepare the next generation of business leaders.
Our Work
Seminars, workshops, and conferences for researchers from around the world. Additional opportunities for Northeastern faculty to engage with CEM.
Academic programs, learning opportunities, and grants for projects and research in emerging markets, open to undergraduate and graduate students at Northeastern.
Cutting-edge insights and recommendations on emerging market topics for managers, policymakers, and other members of the business community.
Latest News
Read the Center for Emerging Markets' report on all major activities in the second half of 2025, from new publications and research grants to key events and educational programming.
Four student projects received funding through the Srinivasan Family Awards for Projects in Emerging Markets in fall 2025.
On October 11th and 12th, Northeastern University welcomed the 10th edition of the BRASA Summit Américas, bringing over 500 students from across the US and Canada for a weekend of connections and learning.
More than 270 students, faculty, and business leaders gathered for a day-long exploration of whether family businesses, in India and elsewhere, can sustain success across generations while competing in an increasingly complex world.
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Feb 3
In today's tech-driven economy, how can established firms stay competitive without losing what made them successful? Join John Fallon, former CEO of Pearson and co-author of Resurgent, for an engaging conversation on how legacy companies can embrace digital transformation, rethink culture and operations, and win in a world dominated by disruption and innovation. Open to all students, faculty, and professionals.
Insights @ CEM
Insights @ Center for Emerging Markets is a publication focused on cutting-edge ideas and advice for global leaders about emerging markets. It draws on the innovative research on emerging markets carried out by our faculty at Northeastern University and the broader global academic communities.
Osei, Barnard, Derban, and Essuman show that giving rural Ghanaians free, mobile-enabled bank accounts and financial literacy training did not meaningfully increase account use. In a field experiment with 142 participants, only 2 percent used their accounts, typically when required to receive payments. The study found that usage depended less on access or knowledge, and more on income stability and concrete financial needs. These results highlight the limits of standalone literacy interventions and underscore the importance of linking financial inclusion strategies to broader efforts that raise incomes and enable purposeful transactions. For financial tools to work, the conditions for their use must exist.
Li, Cuypers, Ertug, Bapuji, and Liu reveal that not all political connections affect environmental outcomes equally. Using data from 6,758 private Chinese firms, the study finds that ties to national and provincial officials tend to reduce pollution, while ties to local officials often increase it, reflecting different governmental priorities. The authors show how owner social class and shifts in policy attention further shape these effects. Their findings underscore the need for coordination across government levels and strategic engagement by firms to ensure political ties promote, rather than undermine, sustainability and industrial accountability in emerging markets.
Nason, Vedula, Bothello, Bacq, and Charman explore how entrepreneurs in South Africa's informal economy balance the need to be seen with the risk of exposure. Through fieldwork in Cape Town's Delft township, they introduce the concept of “selective visibility,” showing that entrepreneurs reveal themselves strategically to customers or authorities based on social embeddedness. Older, locally rooted business owners often remain discreet, while younger or migrant entrepreneurs seek community visibility for legitimacy. The study highlights visibility as a calibrated practice rather than a binary choice and calls for policies that de-risk gradual formalization, promote trust, and support context-sensitive growth for informal firms.