Luciana is a Finance and Accounting Management student at Northeastern University with a deep interest in Latin American markets and international business strategy. Born and raised in Guayaquil, Ecuador, she has witnessed firsthand the dynamic nature of emerging economies and the unique opportunities and challenges they present. This background has fueled her passion for understanding how cultural, regulatory, and economic factors shape business decisions and market entry strategies across Latin America.
Currently, she serves as a consultant with the LATAM Strategy Group, where she conducts market research and competitive analysis for companies expanding into Latin American markets. Her professional experience includes internships at Deloitte's tax consulting division and Publifyer, a digital marketing startup, where she supported their Mexico City market launch.
As Vice President of External Affairs for ALPFA NU, she is committed to building bridges between Northeastern's Latin American business community and the broader professional landscape. She is eager to contribute to CEM's research initiatives and programming that advance understanding of emerging markets.