The marketing minor is aimed at non–D’Amore-McKim students who wish to complement their current studies with a focus on marketing. Students can select among courses that explore topics such as consumer behavior, advertising, services marketing, marketing analytics, and international marketing.

Pursuing a marketing minor offers Northeastern students an opportunity to gain a deeper appreciation of consumers, markets, metrics, and brands to help them become better business practitioners no matter where their careers take them.

This minor is available to non-business students only.

Marketing Minor Curriculum

Below you will find a sample curriculum for the Undergraduate Minor in Marketing. You can find the full set of Marketing minor requirements in Northeastern’s Course Catalog. Please consult the Course Catalog appropriate to your class year and your academic advisor to ensure your coursework is on track.

Requirements

MKTG 2201. Introduction to Marketing. 4 Hours.

Provides an overview of the role of marketing in business and society. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Also examines contemporary issues in marketing that can affect organizational success. A term project is used to enable students to apply their learning about the fundamentals of marketing.

or

MKTG 2209. Introduction to Marketing. 4 Hours.

Does not count as credit for business majors. Counts as MKTG 2201 for business minors only.

Electives

Complete three of the following:

MKTG 2301Marketing and Society
MKTG 3301Marketing Management
MKTG 3401Marketing Research
MKTG 3501Marketing Analytics
MKTG 4220Marketing in Asia
MKTG 4420Sales Management
MKTG 4502Managing Customer Engagement in a Service World
MKTG 4504Advertising and Brand Promotion
MKTG 4506Consumer Behavior
MKTG 4508Digital Marketing
MKTG 4510New Product Development
MKTG 4512International Marketing

Interested? Next Steps

To declare a minor in the D’Amore-McKim School of Business, students should complete the online minor registration form:

Students will be required to log in using their MyNortheastern credentials. Once the form has been submitted, the student will receive a confirmation email to their husky email account and the student record will be updated within 10-14 business days.

To declare a minor, students must have a 2.0 GPA and be a full-time undergraduate student at Northeastern. To graduate with the minor, students must attain a 2.0 GPA in the courses taken for the minor. No classes for the minor may be taken for a pass/fail grade. The minor is posted on the official transcript within one month of graduation.

Other Minors at D’Amore-McKim

The minor in emerging markets introduces students to the challenges and opportunities that face companies in countries that are rapidly developing into more developed world economies.