The marketing minor is aimed at non–D’Amore-McKim students who wish to complement their current studies with a focus on marketing. Students can select among courses that explore topics such as consumer behavior, advertising, services marketing, marketing analytics, and international marketing.

Pursuing a marketing minor offers Northeastern students an opportunity to gain a deeper appreciation of consumers, markets, metrics, and brands to help them become better business practitioners no matter where their careers take them.

Find the full set of Marketing minor requirements in Northeastern’s Course Catalog. Please consult the Course Catalog appropriate to your class year and your academic advisor to ensure your coursework is on track.

This minor is available to non-business students only.

Interested? Next Steps

To declare a minor in the D’Amore-McKim School of Business, students should complete the online minor registration form:

Business Minor Petition

Students will be required to log in using their MyNortheastern credentials. Once the form has been submitted, the student will receive a confirmation email to their husky email account and the student record will be updated within 10-14 business days.

To declare a minor, students must have a 2.0 GPA and be a full-time undergraduate student at Northeastern. To graduate with the minor, students must attain a 2.0 GPA in the courses taken for the minor. No classes for the minor may be taken for a pass/fail grade. The minor is posted on the official transcript within one month of graduation.