The marketing minor is aimed at non–D’Amore-McKim students who wish to complement their current studies with a focus on marketing. Students can select among courses that explore topics such as consumer behavior, advertising, services marketing, marketing analytics, and international marketing.
Pursuing a marketing minor offers Northeastern students an opportunity to gain a deeper appreciation of consumers, markets, metrics, and brands to help them become better business practitioners no matter where their careers take them.
This minor is available to non-business students only.
Marketing Minor Curriculum
Below you will find a sample curriculum for the Undergraduate Minor in Marketing. You can find the full set of Marketing minor requirements in Northeastern’s Course Catalog. Please consult the Course Catalog appropriate to your class year and your academic advisor to ensure your coursework is on track.
MKTG 2201. Introduction to Marketing. 4 Hours.
Provides an overview of the role of marketing in business and society. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Also examines contemporary issues in marketing that can affect organizational success. A term project is used to enable students to apply their learning about the fundamentals of marketing.
MKTG 2209. Introduction to Marketing. 4 Hours.
Does not count as credit for business majors. Counts as MKTG 2201 for business minors only.
Complete three of the following:
|MKTG 2301||Marketing and Society|
|MKTG 3301||Marketing Management|
|MKTG 3401||Marketing Research|
|MKTG 3501||Marketing Analytics|
|MKTG 4220||Marketing in Asia|
|MKTG 4420||Sales Management|
|MKTG 4502||Managing Customer Engagement in a Service World|
|MKTG 4504||Advertising and Brand Promotion|
|MKTG 4506||Consumer Behavior|
|MKTG 4508||Digital Marketing|
|MKTG 4510||New Product Development|
|MKTG 4512||International Marketing|
Interested? Next Steps
To declare a minor in the D’Amore-McKim School of Business, students should complete the online minor registration form:
Students will be required to log in using their MyNortheastern credentials. Once the form has been submitted, the student will receive a confirmation email to their husky email account and the student record will be updated within 10-14 business days.
To declare a minor, students must have a 2.0 GPA and be a full-time undergraduate student at Northeastern. To graduate with the minor, students must attain a 2.0 GPA in the courses taken for the minor. No classes for the minor may be taken for a pass/fail grade. The minor is posted on the official transcript within one month of graduation.
Other Minors at D’Amore-McKim
Northeastern students outside of D’Amore-McKim can get a broad overview of the business world, including an introduction to the key functional areas of business administration.
Develop business data capability that can be applied to all business and decisions contexts.
A minor designed to provide students with a solid foundation in the skills and concepts needed to succeed in a consulting-oriented environment.
Northeastern students outside of D’Amore-McKim can prepare to develop new ventures or innovate processes within existing organizations with the Corporate Innovation Minor.
The minor in emerging markets introduces students to the challenges and opportunities that face companies in countries that are rapidly developing into more developed world economies.
Northeastern students outside of D’Amore-McKim will be guided through the startup process through this interdisciplinary minor.
Northeastern students outside of D’Amore-McKim can develop a strong understanding of the distinct challenges, opportunities, and practices of family businesses.
Deepen the knowledge and skills you’ll need to attract, retain, develop, lead and manage employees.
Northeastern students outside of D’Amore-McKim can learn the cutting-edge skills necessary to harness, process, and analyze data to address modern marketing challenges.
Create and manage businesses with a focus on the betterment of society with the Undergraduate Minor in Social Innovation and Entrepreneurship.
D’Amore-McKim business majors assume the role of a leader and focus the direction of an organization with strategy in mind.
Develop a deeper understanding of sustainability issues and the business tools needed to address complex environmental issues.