A Brand Management minor can complement many different career paths. Students interested in product design, communications, mechanical engineering in a product-centric firm, software engineering in a tech firm, and other roles may be interested in adding brand management skills to their existing abilities.
A brand manager is a strategic thinker who is focused on customer experience, strong communication with multiple stakeholders and cross-functional teams, creativity, and analytical needs of their company. They’re innovative, organized multi-taskers who often serve as the liaison between the marketing group, design team, and engineers to oversee the consistency of the company’s brand image.
While every day is different, typical activities of a brand manager include conducting and analyzing research to identify opportunities, understanding market trends and competition, creating and maintaining budgets, managing cross-platform brand communication strategy, developing the brand story, and executing marketing and advertising campaigns. When managing a brand’s products or services in a tech firm, brand managers may also be involved in ideation, prototyping, user experience (UX) testing, and business casing.
This minor appeals to Design, Communications, and Music Industry majors, entrepreneurs across the University, and students from other disciplines who would like to build a strong strategic foundation for their endeavors.
This minor is available to non-business majors only. If you’re a business major and are interested, you should check out the Undergraduate Concentration in Brand Management.
Brand Management Minor Curriculum
Below you will find a sample curriculum for the Undergraduate Minor in Brand Management. You can find the full set of Brand Management Minor requirements in Northeastern’s Course Catalog. Please consult the Course Catalog appropriate to your class year and your academic advisor to ensure your coursework is on track.
MKTG 2209 (2201 for Business majors). Introduction to Marketing. 4 Hours.
Provides an overview of the role of marketing in business and society. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Also examines contemporary issues in marketing that can affect organizational success. A term project is used to enable students to apply their learning about the fundamentals of marketing.
MKTG 3720. Brand Management. 4 Hours.
ntroduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products.
Complete two of the following, with at least 4 credits coming from MKTG courses:
|MGMT 3530||Project Management|
|MKTG 2720||Enabling Technologies for Consumer Engagement|
|MKTG 3401||Marketing Research|
|or MKTG 3402||Gaining Insights from Consumer Data|
|MKTG 4502||Managing Customer Engagement in a Service World|
|MKTG 4504||Advertising and Brand Promotion|
|MKTG 4506||Consumer Behavior|
|MKTG 4510||New Product Development|
|or ENTR 3330||Lean Design and Rapid Prototyping|
|or ENTR 3335||Product Innovation and Portfolio Management|
|MKTG 4720||Understanding the Platform Economy|
|SCHM 3320||Forecasting and Sales Operations Planning|
Interested? Next Steps
To declare a minor in the D’Amore-McKim School of Business, students should complete the online minor registration form:
Students will be required to log in using their MyNortheastern credentials. Once the form has been submitted, the student will receive a confirmation email to their Northeastern email account and the student record will be updated within 10-14 business days.
To declare a minor, students must have a 2.0 GPA and be a full-time undergraduate student at Northeastern. To graduate with the minor, students must attain a 2.0 GPA in the courses taken for the minor. No classes for the minor may be taken for a pass/fail grade. The minor is posted on the official transcript within one month of graduation.
Other Minors at D’Amore-McKim
Minors for All Majors
Develop business data capability that can be applied to all business and decisions contexts.
A minor designed to provide students with a solid foundation in the skills and concepts needed to succeed in a consulting-oriented environment.
The minor in emerging markets introduces students to the challenges and opportunities that face companies in countries that are rapidly developing into more developed world economies.
Deepen the knowledge and skills you’ll need to attract, retain, develop, lead and manage employees.
Create and manage businesses with a focus on the betterment of society with the Undergraduate Minor in Social Innovation and Entrepreneurship.
Develop a deeper understanding of sustainability issues and the business tools needed to address complex environmental issues.
Minors for Non-business Majors
Northeastern students outside of D’Amore-McKim can learn more about accounting, the foundation for business decision makers with the Undergraduate Minor in Accounting and Advisory Services.
Northeastern students outside of D’Amore-McKim build a customer-focused strategic foundation for how to market, differentiate, and grow brands over time with the Undergraduate Minor in Brand Management.
Northeastern students outside of D’Amore-McKim can get a broad overview of the business world, including an introduction to the key functional areas of business administration.
Northeastern students outside of D’Amore-McKim can prepare to develop new ventures or innovate processes within existing organizations with the Corporate Innovation Minor.
Northeastern students outside of D’Amore-McKim will be guided through the startup process through this interdisciplinary minor.
Northeastern students outside of D’Amore-McKim can develop a strong understanding of the distinct challenges, opportunities, and practices of family businesses.
Northeastern students outside of D’Amore-McKim can learn how data informs modern global business practices and how to harness its power with the Undergraduate Minor in Management Information Systems
Northeastern students outside of D’Amore-McKim can gain a deeper understanding of brands, current markets trends, and consumers.
Northeastern students outside of D’Amore-McKim can learn the cutting-edge skills necessary to harness, process, and analyze data to address modern marketing challenges.
Northeastern students outside of D’Amore-McKim will learn about the global supply chain to prepare for the future of work with the Supply Chain Management Minor.
Minors for Business Majors
D’Amore-McKim business majors assume the role of a leader and focus the direction of an organization with strategy in mind.