A Brand Management minor can complement many different career paths. Students interested in product design, communications, mechanical engineering in a product-centric firm, software engineering in a tech firm, and other roles may be interested in adding brand management skills to their existing abilities.

A brand manager is a strategic thinker who is focused on customer experience, strong communication with multiple stakeholders and cross-functional teams, creativity, and analytical needs of their company. They’re innovative, organized multi-taskers who often serve as the liaison between the marketing group, design team, and engineers to oversee the consistency of the company’s brand image.

While every day is different, typical activities of a brand manager include conducting and analyzing research to identify opportunities, understanding market trends and competition, creating and maintaining budgets, managing cross-platform brand communication strategy, developing the brand story, and executing marketing and advertising campaigns. When managing a brand’s products or services in a tech firm, brand managers may also be involved in ideation, prototyping, user experience (UX) testing, and business casing.

This minor appeals to Design, Communications, and Music Industry majors, entrepreneurs across the University, and students from other disciplines who would like to build a strong strategic foundation for their endeavors. 

This minor is available to non-business majors only. If you’re a business major and are interested, you should check out the Undergraduate Concentration in Brand Management.

Brand Management Minor Curriculum

Below you will find a sample curriculum for the Undergraduate Minor in Brand Management. You can find the full set of Brand Management Minor requirements in Northeastern’s Course Catalog. Please consult the Course Catalog appropriate to your class year and your academic advisor to ensure your coursework is on track.

Requirements

MKTG 2209 (2201 for Business majors). Introduction to Marketing. 4 Hours. 

Provides an overview of the role of marketing in business and society. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Also examines contemporary issues in marketing that can affect organizational success. A term project is used to enable students to apply their learning about the fundamentals of marketing. 

MKTG 3720. Brand Management. 4 Hours. 

ntroduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products.

Electives

Complete two of the following, with at least 4 credits coming from MKTG courses:

ENTR 2301Innovation!
MGMT 3530Project Management
MKTG 2720Enabling Technologies for Consumer Engagement
MKTG 3401Marketing Research
or MKTG 3402Gaining Insights from Consumer Data
MKTG 4502Managing Customer Engagement in a Service World
MKTG 4504Advertising and Brand Promotion
MKTG 4506Consumer Behavior
MKTG 4510New Product Development
or ENTR 3330Lean Design and Rapid Prototyping
or ENTR 3335Product Innovation and Portfolio Management
MKTG 4720Understanding the Platform Economy
SCHM 3320Forecasting and Sales Operations Planning

Interested? Next Steps

To declare a minor in the D’Amore-McKim School of Business, students should complete the online minor registration form:

Students will be required to log in using their MyNortheastern credentials. Once the form has been submitted, the student will receive a confirmation email to their Northeastern email account and the student record will be updated within 10-14 business days.

To declare a minor, students must have a 2.0 GPA and be a full-time undergraduate student at Northeastern. To graduate with the minor, students must attain a 2.0 GPA in the courses taken for the minor. No classes for the minor may be taken for a pass/fail grade. The minor is posted on the official transcript within one month of graduation.

Other Minors at D’Amore-McKim

Minors for All Majors

The minor in emerging markets introduces students to the challenges and opportunities that face companies in countries that are rapidly developing into more developed world economies.

Minors for Non-business Majors

Northeastern students outside of D’Amore-McKim build a customer-focused strategic foundation for how to market, differentiate, and grow brands over time with the Undergraduate Minor in Brand Management.

Minors for Business Majors