D’Amore-McKim leadership has made the decision to temporarily pause enrollment for online study of this certificate while we build the curricular framework for the next generation of this program. To stay up to date with these changes, please select “Request Information” above.

Earn your online marketing certificate from anywhere in the world

The Online Graduate Certificate in Marketing can help position you for success in the rapidly changing world of marketing, whether you’re a marketing professional looking to expand your knowledge base or someone new to marketing aiming to jump-start your entry into the field.

At Northeastern, we’re laser-focused on the tech economy—that means you’ll get the most relevant, forward-looking perspective on digital marketing tools and trends.

This flexible certificate format is designed for those who want to study 100% online; choose from six start times throughout the year. You’ll take one core course and three electives to build the specific skill set that interests you, studying in intense five-week bursts that maximize learning. Listen to lectures, access course materials, and submit assignments at your own pace each week while meeting deliverable deadlines. Through the virtual format, you’ll interact with students and faculty from a wide range of backgrounds and work experiences so you can truly develop a global mindset.

You’ll also be paving the way toward a master’s degree if you decide to take that route in the future. Completed credits from the Graduate Certificate in Marketing may be applied to an eligible master’s degree at Northeastern, including the Part-Time MBA and the Online MBA.

Curriculum

This 12 credit program, which includes one required course, will be completed entirely online.

Required Course

Focuses on marketing analysis and planning. Emphasizes analysis of customer needs and company and competitor capabilities. This analysis forms the basis of a sound marketing strategy that provides value to customers in a way superior to competitors. Discusses how to deliver this strategy through the development of an integrated marketing program covering product offerings, pricing, promotion, and distribution. Includes professional accounting students.
MKTG 6200 | 3 credits

Elective Courses

Complete 9 credit hours from the following:

Develops understanding of the opportunities and challenges facing the international marketing executive, the decision-making process in marketing goods abroad, and the environmental forces—economic, cultural, and political—affecting the marketing process in the international marketplace.
MKTG 6212 | 3 credits
Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process. Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing.
MKTG 6214 | 3 credits
Offers an advanced course in defining and managing an organization’s product-market strategy. Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. Emphasizes using market information to choose and manage the company’s relationships with customers and competitors in a complex, changing environment, as well as the practical concerns of implementing and evaluating marketing strategy.
MKTG 6216 | 3 credits
Provides students with knowledge of management needs and techniques associated with the service sector of the economy. Includes understanding the differences between goods and service marketing, and how these differences influence marketing strategy and the tactical design of marketing mix variables. Assists in understanding the difference between tangible goods and services, differences in the consumer evaluation process between goods and services, special marketing problems created by the differences between goods and services, and strategies that address the unique problems in service marketing.
MKTG 6218 | 3 credits
Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in today’s marketing communications platforms. Exposes students to concepts, frameworks, and theories critical to developing branding and advertising strategy in the twenty-first century, including brand positioning, target audiences definition, creative advertising, integrated marketing communications, the influence of social media, and assessing marketing and media effectiveness.
MKTG 6223 | 3 credits

The curriculum is subject to change by D’Amore-McKim faculty. Course offerings may vary by semester.