Power your learning with experience

Integrating classroom instruction and academic thinking with authentic, experience-fueled learning is what we do best at D'Amore-McKim. It's an approach that expands your knowledge base, develops your creative mindset, and prepares you to meet the shifting demands of today's business world.

Experience is embedded into our curriculum by our expert faculty, who bring their own unique industry knowledge and insights to everything they teach. Through project-based coursework, you'll add real business experience to your portfolio and gain skills that you can take with you far into your career.

As a Graduate Certificate in Marketing Analytics student, you'll benefit from Northeastern's unique emphasis on experience. As you progress through your program, you'll have the opportunity to…

  • Learn from renowned faculty who are experienced practitioners and thought leaders in their respective fields
  • Study real-world cases that powerfully illustrate course learnings
  • Test concepts in the workplace for immediate impact

Get involved with on-campus experiences such as…

The Digital, Analytics, Technology and Automation Initiative is enabling a generation of intellectual leadership in the areas of digital convergence.

Starting your own business venture? Work with mentors and access financial, marketing, and communications support—or put your expertise into practice and mentor a startup yourself.

My work with IDEA [as a venture coach] is very organic. It's not like a class, it's more about conversations. You learn a lot from seeing the venture entrepreneurs at work. Seeing young undergraduates have the courage to pitch in front of a whole investing committee—that's something I take pride in. Teaching them how to do that is pretty amazing.

Pedro Gomes, GCBA'16, MBA'18

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