Learn proven approaches for turnaround management—in a flexible online format
The Online Graduate Certificate in Corporate Renewal—designed for working professionals who want to study 100% online—can help you build a solid foundation of skills for helping companies reinvent themselves after a crisis.
This flexible certificate format allows you to choose from six start times throughout the year. You’ll study in intense five-week bursts that maximize learning, listening to lectures, accessing course materials, and submitting assignments at your own pace each week while meeting deliverable deadlines. Through the virtual format, you’ll interact with students and faculty from a wide range of backgrounds and work experiences so you can truly develop a global mindset.
Tailor your curriculum to your needs
Your core coursework will focus on key management and financial concepts that apply to companies in crisis. You’ll select two electives that align closely with your professional goals, choosing from topics such as market-focused strategy or new product development.
The Graduate Certificate in Corporate Renewal is a great way to gain business skills you can use immediately and also pave the way toward a future master’s degree, including the Online MBA.
Complete two required courses from the following
Highlights the role of financial management as a source of value creation in a competitive global environment characterized by rapid technological, personal, and market changes. Offers students an opportunity to develop tools and techniques of financial analysis and valuation to support financial decision making. Presents future managers with actual business problems to learn to apply the tools of financial analysis to strategic decisions faced by the firm, such as capital budgeting and capital structure.
FINA 6200 | 3 credits
Focuses on marketing analysis and planning. Emphasizes analysis of customer needs and company and competitor capabilities. This analysis forms the basis of a sound marketing strategy that provides value to customers in a way superior to competitors. Discusses how to deliver this strategy through the development of an intergrated marketing program covering product offerings, pricing, promotion, and distribution. Includes professional accounting students.
MKTG 6200 | 3 credits
Examines today’s evolving environment, in which effective utilization of human resources is a source of competitive advantage. To maximize the contribution of organizational members, managers must be able to understand, diagnose, and influence workplace behavior in the context of change. Topics include management of cross-functional teams and boundaryless organizations. Emphasis is on the role of corporate culture and distributed leadership.
HRMG 6200 | 3 credits
Complete 6 elective credits from the following
Concentrates on the diagnosis, prescription, and implementation of actions pertinent to business turnarounds, troubled companies, workouts, bankruptcies, and liquidations. Case studies and readings guide the student through the maze of financial, ethical, legal, general business, and strategic aspects of turnarounds, culminating in the student evaluating and developing a turnaround plan.
FINA 6215 | 3 credits
Explores recent developments in financial management and financial analysis through the use of modern finance theory to make capital allocation decisions that lead to long-run value maximization for the corporation. Focuses on applications and financial model building, risk analysis for valuation applications, and business strategies to measure and manage corporate value and value creation. Topics are relevant to value consultants, corporate managers, and securities analysts.
FINA 6216 | 3 credits
Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process. Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing.
MKTG 6214 | 3 credits
Offers an advanced course in defining and managing an organization’s product-market strategy. Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. Emphasizes using market information to choose and manage the company’s relationships with customers and competitors in a complex, changing environment, as well as the practical concerns of implementing and evaluating marketing strategy.
MKTG 6216 | 3 credits
The curriculum is subject to change by D’Amore-McKim faculty. Please monitor for updates.