Analytics Concentration

Provides a comprehensive approach to understanding how business analytics enable companies to become more competitive. Offers students an opportunity to learn how to apply value chain analysis and other strategic perspectives to determine how business analytics can be integrated effectively into a firm's operations. Interactive activities such as simulations and case studies allow students to explore how insights from data can improve business decisions. Examines real-world examples of how companies have used business analytics perspectives and tools to enhance different types of business processes, such as inventory prediction, customer service quality, and resolution of ethical dilemmas.

MISM 6200 | 3 Hours

Covers basic principles and techniques of descriptive and predictive analytics. What are the essential data analysis concepts underlying business analytics? Topics include descriptive statistics, data visualization, probability and modeling uncertainty, sampling, estimation and confidence intervals, hypothesis testing, analysis of variance, simple and multiple regression analysis, time-series analysis, and forecasting. Emphasizes an understanding of how these tools can support decision making and analytics initiatives in a business context with real-world examples and case studies. Uses various software packages for analyzing data sets and creating visualizations.

MISM 6202 | 3 Hours

Covers data wrangling principles and techniques for business. Key topics include data extraction, profiling, cleansing, integration, aggregation, transformation, and automating data processes for business purposes. Applies principles and techniques using data transformation tools, programming languages, and data process automation tools. Emphasizes embedding appropriate communication mechanisms for collaboration for identifying, solving, and resolving challenges revealed in datasets and business processes. Offers students an opportunity to learn data wrangling techniques to identify, solve, and resolve real-world data challenges, creating business value in today's disparate computing and dynamic business environment.

MISM 6205 | 3 Hours

Introduces key analytics methods for using data through the perspectives of applied statistics and operations analysis. Covers application of these methods to business areas including marketing, supply chain management, and finance. Topics include business-analytic thinking; application of business analytics solutions to business problems; data mining, supervised and unsupervised machine learning; methods for detecting co-occurrences and associations; and achieving and sustaining competitive advantage by using business analytics methods.

MISM 6203 | 3 Hours

Introduces design principles for creating meaningful displays of information to support effective business decision making. Studies how to collect and process data; create interactive visualizations; and use them to demonstrate or provide insight into a problem, situation, or phenomenon. Introduces methods to critique visualizations along with ways to identify design principles that make good visualizations effective. Discusses the challenges of making data understandable across a wide range of audiences. Provides an overview of data visualization, key design principles and techniques for visualizing data, and the fundamentals of communication that are required for effective data presentation. Other topics may include ethical uses of information displays, storytelling, infographics, immersive visualizations, and information dashboard design. Offers students an opportunity to use one or more software tools.

MISM 6210 | 3 Hours

Examines data mining perspectives and methods in a business context. Introduces the theoretical foundations for major data mining methods and studies how to select and use the appropriate data mining method and the major advantages for each. Students use contemporary data mining software applications and practice basic programming skills. Focuses on solving real-world problems, which require data cleaning, data transformation, and data modeling.

MISM 6212 | 3 Hours

Covers the leading data practices from early adopters, focusing on innovative information design, data quality, data sharing, and data integration perspectives and methods for managing data and business analytics. Explores how data analytics and management can be strategically implemented to transform a company. Discusses theories and contemporary industry practice, and real-world data and cases are used for discussion and projects. Offers students an opportunity to prepare for problem identification and solution perspectives of data-related projects, gearing up for MISM 6214.

MISM 6213 | 3 Hours

Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? Marketing performance measurement and feedback systems enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. Offers students an opportunity to explore systems that summarize marketing productivity and suggest steps for performance improvement in marketing strategy and tactics.

MKTG 6230 | 3 Hours

Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets.

MKTG 6234 | 3 Hours

Designed to develop strategic decision-making skills using the latest analytics capabilities and enabler. Examines the state of the art in analytics capabilities and how these drive supply chains, from marketing to sourcing. Also examines how organizations use analytics to meet their strategic objectives, provide value to the business, and make decisions. Focuses on industry best practices, including studying some of the leading companies.

SCHM 6215 | 3 Hours

Introduces how to measure and manage a workforce strategically, including (1) identifying the strategic work that is truly necessary to execute firm strategy; (2) investing in differentiated management systems that support that work; and (3) designing and implementing targeted measurement systems, such as human resources function and workforce scorecards, designed to help to hold line managers accountable for strategic talent. Emphasizes helping students move from a focus on levels associated with a particular workforce attribute (e.g., what is our cost per hire?) to understanding the impact of the workforce on business-level outcomes (e.g., how might an increase in the quality of our project managers affect new product cycle time?).

STRT 6210 | 3 Hours