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Build the tech-focused business expertise employers want—and power your learning with unique experiences, such as our high-impact corporate residency. Choose from 24 in-demand concentrations, including our signature non-business MBA x concentrations.
Graduate Certificate in Marketing
Learn to build powerful brands in a digital-first marketing world.
Graduate Certificate in Marketing Analytics
With Northeastern's Graduate Certificate in Marketing Analytics, you'll learn how to collect and analyze data to drive your marketing strategy—and gain deeper expertise in the tools you need to master new media.
Learn how to build relationships with your customers and create a brand or product that engages them.
Earn an MBA degree that develops your knowledge, effectiveness, and leadership abilities more deeply than traditional online MBAs—in an all-virtual, customizable format.
Earn an MBA degree that prepares you to meet the challenges of a tech-driven, high-speed business world—on a part-time schedule that works with your life. Choose from 15 in-demand concentrations.
Undergraduate Concentration in Marketing
Product design, research, pricing, packaging, transportation, advertising, selling, and servicing: marketing impacts every one of these essential aspects of business.
Undergraduate Concentration in Marketing Analytics
Learn the cutting-edge skills necessary to harness, process, and analyze data to address modern marketing challenges.
Undergraduate Minor in Brand Management
Northeastern students outside of D'Amore-McKim build a customer-focused strategic foundation for how to market, differentiate, and grow brands over time with the Undergraduate Minor in Brand Management.
Undergraduate Minor in Marketing
Northeastern students outside of D'Amore-McKim can gain a deeper understanding of brands, current markets trends, and consumers.