Smriti Kumar is a Visiting Assistant Professor of Marketing at the D’Amore-McKim School of Business at Northeastern University. She received her PhD in Marketing from the University of Massachusetts, Amherst. Her research agenda lies at the intersection of data privacy, digital marketing, public policy, and consumer well-being. She teaches Marketing Analytics and Marketing Research at graduate and undergraduate levels. Before joining her PhD program, Smriti worked in the software industry for five years as a Marketing Analyst and a Software Programmer.


  • PhD, University of Massachusetts, Amherst
  • MBA, Great Lakes Institute of Management, India
  • BTech, M.D.U., India