Washington's NFL team unveiled a top-to-bottom makeover. Will it help?
Rebrands are rare, says Paul Fombelle, who worked at one of the world's biggest advertising agencies before teaching marketing at Northeastern. For the franchise most recently known as the Washington Football Team, a new name and logo won't matter as much as the play on the field, he says.
How has COVID-19 transformed the 'forgotten front line'?
Paul Fombelle, associate professor of marketing, researches how the COVID-19 pandemic has affected the lives of people who work in grocery stores, hotels, and restaurants.
United’s pr crisis has ‘created opportunities’ for its competitors
Paul Fombelle, associate professor and service marketing expert in the D'Amore-McKim School of Business, comments on the recent United Airlines public relations scandal involving a 69-year-old passenger being forcefully removed from their plane and what the air service can do to mend its reputation.