Mason Jenkins is a visiting assistant professor of marketing in the D’Amore-McKim School of Business at Northeastern University. He completed his doctorate in cognitive psychology at Northeastern University in 2019.

Jenkins' researches consumer judgment and decision-making in services marketing as well as the broader relationship between consumer memory and behavior. He, along with his colleague Paul Fombelle, is a recipient of a Marketing Science Institute grant aimed at understanding how a firm's service recovery strategy may negatively influence consumer encoding of experiences and subsequent repurchase behavior.


  • PhD Psychology, Northeastern University
  • MA Psychology, Northeastern University
  • BA Psychology & English, University of North Carolina at Chapel Hill

Awards and Recognition

  • Best Paper in Track: Service Science and Retailing. American Marketing Association Winter Academic Conference (2020). “When Apology is Not the Best Policy: The Negative Impact of Apologies on Consumer Judgment and Behavior” with Paul W. Fombelle & Mary L. Steffel.
  • “I’m Sorry for Not Being Sorry: An Argument for Withholding an Apology After Service Failures,” with Paul W. Fombelle.  Marketing Science Institute Grant

Selected Publications

  • Fombelle, P., Voorhees, C., Jenkins, M., Sidaoui, K., Benoit, S., Gruber, T., Gustaffson, A., & Abosag, I. (2020). Customer deviance: A framework, prevention strategies, and opportunities for future research. Journal of Business Research116, 387-400.
  • Jenkins, M., & Kim, N.S. (2018). How robust is the influence of causal explanation on clinical judgments? Assessments in structured clinical interviews. Journal of Psychology152(2), 96-109.
  • Larrauri, J., Kelley, L., Jenkins, M., Westman, E., Schmajuk, N., Rosenthal, M., & Levin, E. (2014). Meclizine enhancement of sensorimotor gating in healthy male subjects with high startle responses and low prepulse inhibition. Neuropsychopharmacology39(3), 651-659.