Mason Jenkins is a visiting assistant professor of marketing in the D’Amore-McKim School of Business at Northeastern University. He completed his doctorate in cognitive psychology at Northeastern University in 2019.
Jenkins' researches consumer judgment and decision-making in services marketing as well as the broader relationship between consumer memory and behavior. He, along with his colleague Paul Fombelle, is a recipient of a Marketing Science Institute grant aimed at understanding how a firm's service recovery strategy may negatively influence consumer encoding of experiences and subsequent repurchase behavior.
- Ph.D., Psychology, Northeastern University
- M.A., Psychology, Northeastern University
- B.A., Psychology & English, University of North Carolina at Chapel Hill
Awards and Recognition
- Best Paper in Track: Service Science and Retailing. American Marketing Association Winter Academic Conference (2020). “When Apology is Not the Best Policy: The Negative Impact of Apologies on Consumer Judgment and Behavior” with Paul W. Fombelle & Mary L. Steffel.
- “I’m Sorry for Not Being Sorry: An Argument for Withholding an Apology After Service Failures,” with Paul W. Fombelle. Marketing Science Institute Grant
- Fombelle, P., Voorhees, C., Jenkins, M., Sidaoui, K., Benoit, S., Gruber, T., Gustaffson, A., & Abosag, I. (2020). Customer deviance: A framework, prevention strategies, and opportunities for future research. Journal of Business Research, 116, 387-400.
- Jenkins, M., & Kim, N.S. (2018). How robust is the influence of causal explanation on clinical judgments? Assessments in structured clinical interviews. Journal of Psychology, 152(2), 96-109.
- Larrauri, J., Kelley, L., Jenkins, M., Westman, E., Schmajuk, N., Rosenthal, M., & Levin, E. (2014). Meclizine enhancement of sensorimotor gating in healthy male subjects with high startle responses and low prepulse inhibition. Neuropsychopharmacology, 39(3), 651-659.