Bowen Luo is a Visiting Assistant Professor of Marketing at the D’Amore-McKim School of Business at Northeastern University. She earned her Ph.D. in marketing at the University of Rochester in 2021.

Her research interests include channel relationships and advertising. Her doctoral dissertation “Manufacturer-Retailer Relationships and the Distribution of New Products” has won the 2020 ISBM Doctoral Dissertation Award and the 2021 AMS Mary Kay Dissertation Proposal Award.


  • PhD Marketing, University of Rochester
  • MS Economics, Tilburg University
  • BS Mathematics, University of Hong Kong