News

Daniele Fay Mathras, an associate teaching professor of marketing at Northeastern who studies the minimalism movement, says the COVID-19 pandemic has forced people to re-evaluate who they are and how they present themselves.

Fernanda Lopez, DMSB'21, is taking over our Instagram @damoremckim this week! Follow along for an inside look at her experience at D'Amore-McKim!

Visiting Professor and Executive-in-Residence in Marketing Shubhro Sen's broad global experience builds on D'Amore-McKim's professor/practitioner model.

Victoria Pacheco, DMSB'22, and Madeline O'Hara, DMSB'21, are the president and vice president of marketing for the Council of University Programs respectively. These D'Amore-McKim students have led the way as CUP has revamped itself to adapt to hosting virtual events for the Northeastern community.

Paul Fombelle, associate professor of marketing, researches how the COVID-19 pandemic has affected the lives of people who work in grocery stores, hotels, and restaurants.

Melissa Soong, DMSB'21, is taking over our Instagram account @damoremckim this week! Follow along for an inside look at her co-op experiences with New Balance and Genentech, research with the DATA Initiative, and more!

D'Amore-McKim Marketing Lecturer Duane Lefevre led 17 Northeastern students on a Virtual Dialogue of Civilizations, a digitally immerse experience that introduced students to cross-culture perspectives and executives in global business.

Associate Professor of Marketing Yakov Bart explains why we rewatch shows when we experience times of extreme anxiety.

Xilian Sansoucy, DMSB'21, is taking over our Instagram account @damoremckim this week! Follow along for an inside look at her co-op experiences with Toast Inc. and edX, her global experiences in Singapore and India, and more!

Associate professor marketing, Alexander DePaoli, researches how emotions influence consumer behaviors and satisfaction, providing insight into why we're stocking up on toilet paper during COVID-19.